Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
2148	이유재	"Retail is detail! Give consumers a gift rather than a bundle": Promotion framing and consumer product returns	Shinhyoung Lee, Youjae Yi	Psychology and Marketing	36(1)	15-27	2019	SSCI SCOPUS	8.2
2147	이유재	옴니채널 환경에서 고객경험이 리테일러 로열티 및 성과에 미치는 영향: 백화점과 할인점의 비교 = Effects of Customer Experience on Retailer Loyalty and Performance in an Omni-Channel Environment: Comparison between Department Stores and Discount Stores	이미아, 이유재	경영학연구	48(1)	211-241	2019	KCI
2146	이유재	The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence	Jihye Park, Youjae Yi, Dawon Kang	Asia Marketing Journal	21(2)	1-19	2019	ESCI KCI	0.5
2145	이유재	When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product	Yookyung Park, Youjae Yi	European Journal of Marketing	53(7)	1423-1444	2019	SSCI SCOPUS	5.9
2144	이유재	‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로 = The Dark Side of ‘Wisdom of Crowds’ : Consumers’ Psychological and Behavioral Cost of Using Information of Many Others’ Choice	박유경, 이유재	마케팅연구	34(3)	47-73	2019	KCI
2143	이유재	The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior	Yongju Kwon, Youjae Yi	Psychology and Marketing	36(11)	1120-1132	2019	SSCI SCOPUS	8.2
2142	김상훈	소비자의 게임 영상 시청과 게임 채택에 관한 연구 = A Study on Consumers’ Game Streaming Watching and Game Adoption	이지수, 권정은, 이현경, 김상훈	소비자학연구	30(4)	239-259	2019	KCI
2141	김상훈	DB생명의 소비자중심경영 = DB Life Insurance’s Company-wide Program of Consumer Centered Management	유현정, 강문영, 김상훈	소비자학연구	30(5)	25-142	2019	KCI
2140	김상훈	육아기 여성의 문화예술향유불평등: 육아부담이 문화예술관람에 미치는 영향에 대한 계층의 조절 효과 = Cultural Inequality among Women with Childcare : The Moderating Effect of Socio-economic Status on Cultural Consumption among Women with Children under the Age of 6	김두이, 김상훈	문화정책논총	33(1)	5-33	2019	KCI
2139	김상훈	Determinants of growth and decline in mobile game diffusion	Jisu Yi, Youseok Lee, Sang-Hoon Kim	Journal of Business Research	99	363-372	2019	SSCI SCOPUS	11.1

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Journal Articles