연구소식+ 더보기

• Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment (경영학연구 55(1), 183-204)
  Journal Articles 김하은, 박성호, 홍주원, 변성은
• 지주회사와 비지주회사 사이의 감사보수 차이 = The Differences of the Audit Fees between Holding Companies and Others (회계학연구 51(1), 129-162)
  Journal Articles 김휘동, 최종학
• 가격 전략 : 당신의 브랜드, 제값 받는 가격 정책 (홍문사)
  Books 송인성
• A Dataset Showing a Century of Evolution in the Complexity of the United States Legal Code (Scientific Data 13(13), 1-19)
  Journal Articles Dawoon Jeong, James Holehouse, Jisung Yoon, Christopher P. Kempes, Geoffrey B.West, Hyejin Youn
• Cheap Thrills! An Empirical Analysis of the Impact of Supercenters on Consumer Waste (Manufacturing and Service Operations Management 27(5), 1604-1624)
  Journal Articles Suvrat Dhanorkar, Sungho Park, Lina Wang
• Productivity Spillovers from Generative AI: How ChatGPT Adoption Reshapes Digital Engagement (경영학연구 54(6), 1939-1964)
  Journal Articles 김하은, 박성호, 홍주원, 이다혜