This study generates new knowledge on how digital content marketing affects customer engagement and purchase intention. While Phase I of the study is conducted on Indian youngsters to understand their expectations of brand’s content by employing the Theory of Consumption Values, for Phase II of the study, a hypothetical content (stimuli) is developed based on the findings of Phase I. Thereafter, the stimuli is used to gauge consumers’ attitude towards content marketing, engagement, and purchase intention. The study uncovers customers’ expectations from digital marketers and provides significant insights into what works and what doesn’t in content marketing.

Moderated regression models (MRMs) are widely used in business research to investigate how the relationship between a predictor and an outcome changes across different levels of a moderator. A common issue in MRM is multicollinearity, and mean-centering is often applied to address this problem, though its effectiveness is debated. This study reveals that the t-test for the main effect of the focal predictor at the mean of a moderator in a mean-centered MRM is equivalent to testing the overall simple effect of the predictor as a population-level effect, independent of specific moderator levels. This insight provides a fresh perspective on the utility of mean-centering in MRMs. Beyond mitigating multicollinearity, mean-centering offers a practical and efficient approach for understanding the average impact of a predictor across varying contextual conditions. By assessing both main effects and interaction effects within a single model, researchers can derive more nuanced insights into complex business phenomena, ultimately supporting more informed strategic decision-making.

Workplace ostracism places individuals in challenging situations, but ostracized employees may overcome the negative effects. This research explains how ostracism induces anxiety, which leads to specific job crafting behavior: increasing social resources (ISR). A two-wave longitudinal survey supports our hypotheses that ostracized employees feel more anxiety, anxiety is positively related to ISR, and anxiety mediates the relationship between ostracism and ISR. This study enriches the ostracism literature by linking ostracism and ISR, and reveals that workplace ostracism affects job crafting through anxiety. Our study suggests that those ostracized can overcome their negative situation partly through job crafting.

I examine whether public firms’ financial reporting has spillover effects on the amount and efficiency of other public firms’ investment and quantify the relative importance of these indirect spillover effects vis-a-vis the direct effects due to firms’ own financial reporting. Using structural estimation, I examine the effect of financial reporting on aggregate output from the public corporate sector’s investment and estimate that a significant portion―roughly half of the total effect of financial reporting and a quarter of the marginal effect of an incremental change in financial reporting precision―is due to spillover effects.

This paper aims to analyze the efficiency level of the airports in Asia-Pacific region. By using two-stage network DEA, efficiency of the airport is decomposed into two sub-procedures: operations and revenue efficiency. Regression and non-parametric statistical testing were performed to test research questions regarding internal and external factors determining the difference in efficiency levels across the airports. It was shown that Asia-Pacific airports have low efficiency in revenue-generating stage, leading to low efficiency overall. Also, several statistically significant factors were identified in terms of determining airport efficiency levels, providing implications for airports in terms of setting managerial strategies.

This paper analyzes the optimal level of discount coupons and a point when to introduce it in a situation when firms provide discount coupons to minimize its loss; order cancellations occurred by difficulty in delivering products on time due to an increase in orders. This paper first finds the expected number of order cancellations using the nonhomogeneous Poisson process. Second, the profit function is structured by introducing discount coupons with a multivariate probability function. Findings reveal that offering coupon helps a firm to minimize its loss of profit, but if popularity does not settle down, discount coupon is no use.

This study contributes to the ongoing debate concerning whether firms that exhibit aggressive financial reporting are correspondingly more or less aggressive in tax reporting. Drawing upon the agency theory, it would be reasonable to anticipate that managers, in pursuit of private benefits, will seek to maximize reported earnings while simultaneously minimizing tax liabilities. However, given that tax regulatory agencies utilize financial information for monitoring purposes, the detection risk of tax reporting aggressiveness (TRA) and the associated penalties escalate with the degree of financial reporting aggressiveness (FRA), compelling firms to weigh the competing incentives of financial and tax reporting. Our empirical investigation reveals that while TRA increases with FRA at lower levels of FRA, this relation reverses at higher levels of FRA, resulting in an inverted U-shaped relation between FRA and TRA. We also find that the negative association between FRA and TRA observed at high levels of FRA is stronger during the periods when tax regulatory agencies rely more on financial reporting. These results indicate that both FRA and TRA are intricately determined through a manager’s cost-benefit analysis and thus necessitate consideration as a unified strategic approach. Additionally, our findings suggest that empirical models assuming a linear relationship may inadequately capture the joint determination of FRA and TRA.

This paper investigates the influence of uncertainty on information acquisition in financial markets with information asymmetries. Using a variation of the Kyle (1985) model, we analyze the interactions among short-horizon informed traders, linking information acquisition to different levels of fundamental uncertainty. Expectations of future changes in information acquisition shape current trading incentives, impacting subsequent information acquisition. This feedback can lead to a self-fulfilling collapse of price informativeness. Our findings suggest that either too little or too much fundamental volatility may result in uninformative prices, creating market fragility.

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