Recent Issues
Vol.31/1 (2025, June)
How Do Business Groups’ Patenting Activities Affect Product Markets? Evidence from Korea
Author Taejin Jung, Sehee Kim
Keywords Diversified business groups, Chaebols, Innovation, Patents, Industry dynamics
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This study examines how business group affiliation influences corporate innovation and its economic implications in product markets. Using patent data from Korean public firms, we find that business group-affiliated firms (i.e., chaebols) file more patents than their non-chaebol counterparts. We explore two potential mechanisms underlying this difference: the responsiveness of R&D investment to growth opportunities and intra-group knowledge spillovers. We find suggestive evidence that chaebol firms may allocate R&D more efficiently in response to investment opportunities and benefit from innovation generated by affiliated firms. Moreover, the positive effects of patents on future profitability are more pronounced for chaebol firms. Finally, while chaebols’ patenting activities are associated with increases in their market share, they does not appear to contribute to overall industry growth. Taken together, our findings highlight the role of innovation in reinforcing chaebols’ competitive advantage and market dominance.
Vol.31/1 (2025, June)
Multi-unit chains, market competition, and product portfolio scope: Performance implications from the hospital industry
Author Joon Mahn Lee
Keywords Chain organization, local competition, product scope, firm heterogeneity, hospital
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We attempt to identify the benefits of multi-unit chain membership and study the boundary conditions of the effects of chain affiliation. We test our arguments in the context of the U.S. hospital industry by examining the number of hospitals affiliated with hospital systems. We find that the number of hospitals in the system is positively associated with establishment performance. We find that the level of market competition positively moderates the relationship between the number of hospitals and establishment performance. Lastly, we find that the level of product scope negatively moderates the relationship between the number of hospitals and establishment performance.
Vol.31/1 (2025, June)
Developing a Scale for Measuring Employer Brand Personality in Korean Companies: Applying Aaker’s Brand Personality Model to the Recruitment Context
Author Jiyoung Choi, Heejae Kim, Sung-Choon Kang, Jimin Yeom
Keywords Employer image, employer brand personality, applicant attraction, recruitment strategies
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Classic recruitment theory suggests that applicant attraction is predicted by objective job attributes, critical recruitment contacts, and employer image. However, research on employer image has been relatively scarce. This study develops a measure of Employer Brand Personality (EBP) based on Aaker’s brand personality model and tests its validity in Korea. Using data from undergraduate and MBA students in a Korean university, we found that a five-factor model (sincerity, excitement, competence, ruggedness, and peacefulness) effectively describes the EBP of Korean companies. Results also show that EBP significantly impacts organizational attractiveness and intention to apply. Theoretical and practical implications for developing recruitment strategies are discussed.
Vol.30/2 (2024, December)
Purchase Intention of Content Consumers: Role of Customer Engagement
Author Namrata Ladha, Prateek Maheshwari, Vivek Sharma
Keywords Namrata Ladha, Prateek Maheshwari, Vivek Sharma
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This study generates new knowledge on how digital content marketing affects customer engagement and purchase intention. While Phase I of the study is conducted on Indian youngsters to understand their expectations of brand’s content by employing the Theory of Consumption Values, for Phase II of the study, a hypothetical content (stimuli) is developed based on the findings of Phase I. Thereafter, the stimuli is used to gauge consumers’ attitude towards content marketing, engagement, and purchase intention. The study uncovers customers’ expectations from digital marketers and provides significant insights into what works and what doesn’t in content marketing.
Vol.30/2 (2024, December)
Mean-Centered Moderated Regression Models: A Reassessment of Their Role in Moderation Analysis
Author Sang-June Park, Youjae Yi
Keywords moderation, collinearity, main effect, simple effect, mean-centered model
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Moderated regression models (MRMs) are widely used in business research to investigate how the relationship between a predictor and an outcome changes across different levels of a moderator. A common issue in MRM is multicollinearity, and mean-centering is often applied to address this problem, though its effectiveness is debated. This study reveals that the t-test for the main effect of the focal predictor at the mean of a moderator in a mean-centered MRM is equivalent to testing the overall simple effect of the predictor as a population-level effect, independent of specific moderator levels. This insight provides a fresh perspective on the utility of mean-centering in MRMs. Beyond mitigating multicollinearity, mean-centering offers a practical and efficient approach for understanding the average impact of a predictor across varying contextual conditions. By assessing both main effects and interaction effects within a single model, researchers can derive more nuanced insights into complex business phenomena, ultimately supporting more informed strategic decision-making.
Vol.30/2 (2024, December)
Job Crafting in Response to Workplace Ostracism: The Mediating Role of Anxiety
Author Ye Kang Kim, Hyeongki Kim, Yoonho Noh, Jinho Lee, Sujin Lee
Keywords ostracism, job crafting, affective events theory, anxiety
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Workplace ostracism places individuals in challenging situations, but ostracized employees may overcome the negative effects. This research explains how ostracism induces anxiety, which leads to specific job crafting behavior: increasing social resources (ISR). A two-wave longitudinal survey supports our hypotheses that ostracized employees feel more anxiety, anxiety is positively related to ISR, and anxiety mediates the relationship between ostracism and ISR. This study enriches the ostracism literature by linking ostracism and ISR, and reveals that workplace ostracism affects job crafting through anxiety. Our study suggests that those ostracized can overcome their negative situation partly through job crafting.
Vol.30/2 (2024, December)
Spillover Effects of Financial Reporting on Public Firms’ Corporate Investment: Evidence from Structural Estimation
Author Chongho Kim
Keywords spillover effects, financial reporting, corporate investment, structural estimation
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I examine whether public firms’ financial reporting has spillover effects on the amount and efficiency of other public firms’ investment and quantify the relative importance of these indirect spillover effects vis-a-vis the direct effects due to firms’ own financial reporting. Using structural estimation, I examine the effect of financial reporting on aggregate output from the public corporate sector’s investment and estimate that a significant portion―roughly half of the total effect of financial reporting and a quarter of the marginal effect of an incremental change in financial reporting precision―is due to spillover effects.
Vol.30/1 (2024, June)
The Measurement of Efficiency of Asia-Pacific Airports: An Application of Network Data Envelopment Analysis
Author Sungbin Kim, Hyonchang Kim, Nikita Kim, Jungsuk Oh
Keywords DEA, efficiency, airport performance, Asia-Pacific region, two-stage network DEA
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This paper aims to analyze the efficiency level of the airports in Asia-Pacific region. By using two-stage network DEA, efficiency of the airport is decomposed into two sub-procedures: operations and revenue efficiency. Regression and non-parametric statistical testing were performed to test research questions regarding internal and external factors determining the
difference in efficiency levels across the airports. It was shown that Asia-Pacific airports have low efficiency in revenue-generating stage, leading to low efficiency overall. Also, several statistically significant factors were identified in terms of determining airport efficiency levels, providing implications for airports in terms of setting managerial strategies.
Vol.30/1 (2024, June)
The Effect of Discount Coupons on Lead Time Driven Cancellations
Author Jae Sang Rhee, Hongsuk Yang
Keywords Sale Promotion, Coupon, Profit Maximization, Order Cancellations, Lead time
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This paper analyzes the optimal level of discount coupons and a point when to introduce it in a situation when firms provide discount coupons to minimize its loss; order cancellations occurred by difficulty in delivering products on time due to an increase in orders. This paper first finds the expected number of order cancellations using the nonhomogeneous Poisson process. Second, the profit function is structured by introducing discount coupons with a multivariate probability function. Findings reveal that offering coupon helps a firm to minimize its loss of profit, but if popularity does not settle down, discount coupon is no use.
Vol.30/1 (2024, June)
Re-examining the Relation between Financial and Tax Reporting Aggressiveness
Author Hyungjin Cho, Heesun Chung, Lee-Seok Hwang, Seunghee Yang
Keywords financial reporting aggressiveness, tax reporting aggressiveness, non-linear relationship, agency theory, external monitoring
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This study contributes to the ongoing debate concerning whether firms that exhibit aggressive financial reporting are correspondingly more or less aggressive in tax reporting. Drawing upon the agency theory, it would be reasonable to anticipate that managers, in pursuit of private benefits, will seek to maximize reported earnings while simultaneously minimizing tax liabilities. However, given that tax regulatory agencies utilize financial information for monitoring purposes, the detection risk of tax reporting aggressiveness (TRA) and the associated penalties escalate with the degree of financial reporting aggressiveness (FRA), compelling firms to weigh the competing incentives of financial and tax reporting. Our empirical investigation reveals that while TRA increases with FRA at lower levels of FRA, this relation reverses at higher levels of FRA, resulting in an inverted U-shaped relation between FRA and TRA. We also find that the negative association between FRA and TRA observed at high levels of FRA is stronger during the periods when tax regulatory agencies rely more on financial reporting. These results indicate that both FRA and TRA are intricately determined through a manager’s cost-benefit analysis and thus necessitate consideration as a unified strategic approach. Additionally, our findings suggest that empirical models assuming a linear relationship may
inadequately capture the joint determination of FRA and TRA.
Seoul Journal of Business

ISSN 1226-9816 (Print)
ISSN 2713-6213 (Online)
ISSN 2713-6213 (Online)