| 2318 |
이유재 |
The boomerang effect of brand personality congruency in a product-harm crisis
|
Tom Joonhwan Kim, Youjae Yi, Jongan Choi |
|
45(4) |
645-661 |
2020 |
SSCI
SCOPUS |
3.1 |
| 2317 |
박성호 |
Technical Note: Should an Online Seller Post Inventory Scarcity Messages?
|
Sungho Park, Elliot Rabinovich, Christopher S. Tang, Rui Yin, Jiayi Joey Yu |
|
51(5) |
1288-1308 |
2020 |
SSCI
SCOPUS |
3.1 |
| 2316 |
박기완 |
When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands
|
Yaeri Kim, Kiwan Park |
|
11 |
1988(1-15) |
2020 |
SSCI
SCOPUS |
3.8 |
| 2315 |
박기완 |
The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers
|
Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Donguk Han, Wuon-Shik Kim |
|
11 |
565829(1-16) |
2020 |
SSCI
SCOPUS |
3.8 |
| 2314 |
박기완 |
Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context?
|
Kyungmi Chung, Jin Young Park, Kiwan Park, Yaeri Kim |
|
20(17) |
5016(1-14) |
2020 |
SCIE
SCOPUS |
4.0 |
| 2313 |
김상훈 |
A quantile regression approach to gaining insights for reacquition of defected customers
|
Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim |
|
120 |
443-452 |
2020 |
SSCI
SCOPUS |
11.1 |
| 2312 |
박남규 |
Examining the pull, the push, and their simultaneous effects on managerial turnover
|
Yoonhee Choi, Namgyoo K. Park |
|
58(12) |
2639-2654 |
2020 |
SSCI
SCOPUS |
6.6 |
| 2311 |
박선현 |
Cultural Entrepreneurship in Corporate Governance Practice Diffusion: Framing of "Independent Directors" by U.S.-Listed Chinese Companies
|
Sun Hyun Park, Yanlong Zhang |
|
31(6) |
1359-1384 |
2020 |
SSCI
SCOPUS |
5.7 |
| 2310 |
황인이 |
Distorted Cost Allocation: An Encouragement or Discouragement?
|
MINJAE KOO, JEONG-HOON HYUN, INY HWANG, TAESIK AHN |
|
26(2) |
89-120 |
2020 |
KCI |
|
| 2309 |
안태식 |
Distorted Cost Allocation: An Encouragement or Discouragement?
|
MINJAE KOO, JEONG-HOON HYUN, INY HWANG, TAESIK AHN |
|
26(2) |
89-120 |
2020 |
KCI |
|
