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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1120 이유재 The Long-Term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-Monetary Promotions Youjae Yi, Jaemee Yoo 28(9) 879-896 2011 SSCI
SCOPUS
9.1
1119 이유재 서비스 품질 측정모형의 우수성 비교: SERVQUAL모형, Grönroos모형, 3차원품질모형을 중심으로 = Investigating the Superiority across Service Quality Models: Focusing on SERVQUAL, Grönroos’, and Three-Dimensional Quality Models 이유재, 라선아 4(2) 91-126 2011 KCI
1118 김상훈 영화파일의 불법 다운로드를 결정하는 요인에 대한 연구 = Determinants of Illegal File-Sharing of Motion Pictures 박현정, 김상훈 14(4) 1-20 2011 KCI
1117 김상훈 CJ인터넷 서든어택(Sudden Attack)의 공격 및 방어전략 = Offensive and Defensive Marketing Strategies of CJ Internet for Sudden Attack 주영혁, 김상훈 14(3) 31-57 2011 KCI
1116 김상훈 Effects of social influence on consumers' voluntary adoption of innovations prompted by others Sang-Hoon Kim, Hyun Jung Park 64(11) 1190-1194 2011 SSCI
SCOPUS
9.8
1115 김상훈 Winning strategies for innovation and high-technology products management Sang-Hoon Kim, Kun-Huang Huarng 64(11) 1147-1150 2011 SSCI
SCOPUS
9.8
1114 최진남 Balancing cognition and emotion : Innovation implementation as a function of cognitive appraisal and emotional reactions toward innovation Jin Nam Choi, Sun Young Sung, Kyungmook Lee, Dong‐Sung Cho 32(1) 107-124 2011 SSCI
SCOPUS
6.8
1113 최진남 Who initiates and who implements? A multi-stage, multi-agent model of organizational innovation Sun Young Sung, Dong-Sung Cho, Jin Nam Choi 17(3) 344-363 2011 SSCI
SCOPUS
2.8
1112 윤석화 Social influence of a coworker : A test of the effect of employee and coworker exchange ideologies on employees’ exchange qualities Riki Takeuchi, Seokhwa Yun, Kin Fai Ellick Wong 115(2) 226-237 2011 SSCI
SCOPUS
3.8
1111 윤석화 조직 공정성이 구성원의 지식공유에 미치는 영향(The Effects of Organizational Justice on the Knowledge Sharing of Subordinates) 박희태, 이수진, 손승연, 김석영, 윤석화 40(2) 485-521 2011 KCI