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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1040 유병준 GAMEVIL’S GLOBAL STRATEGY : IMPLICATIONS FOR MOBILE GAME INDUSTRY Byungjoon Yoo, Seongmin Jeon 5(4) 113-128 2010 KCI
1039 유병준 Competition among Firms in Digital Convergence era Byungjoon Yoo, Hyunyoung Lim 16(2) 1-15 2010
1038 유병준 Does the SaaS Model Really Increase Customer Benefits? Seojung Yang, Byungjoon Yoo, Jungjoo Jahng 20(2) 87-101 2010 SCOPUS
KCI
1037 노상규 Evaluating ontology extraction tools using a comprehensive evaluation framework Jinsoo Park, Wonchin Cho, Sangkyu Rho 69(10) 1043-1061 2010 SCIE
SCOPUS
2.6
1036 박기완 신제품 속성의 불일치성과 메시지 주장이 신제품 평가에 미치는 영향 = The Effects of Incongruent Product Attributes and Message Arguments on New Product Evaluation 장지나, 박기완 28(1) 51-61 2010 KCI
1035 박기완 The Role of Elaboration Moderating the Effects of Temporal Construal on Evaluation Kiwan Park 16(1) 65-92 2010 KCI
1034 박기완 Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation HAKKYUN KIM, KIWAN PARK, NORBERT SCHWARZ 36(6) 983-991 2010 SSCI
SCOPUS
6.4
1033 박기완 A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands Gwang-Suk Kim, Grace Y. Lee, Kiwan Park 96(4) 589-611 2010 SSCI
SCOPUS
6.7
1032 박상욱 혁신목적과 혁신전략이 서비스 기업의 성과에 미치는 영향에 관한 연구 = The aims of innovation and innovation strategy as the determinants of firm performance in the service sector 박다현, 박상욱 38(3) 363-377 2010 KCI
1031 박상욱 스마트폰을 이용한 모바일 증권거래 시스템 평가 체계에 대한 연구 김효진, 임형준, 박상욱 20(1/2) 45-63 2010