| 1121 |
이유재 |
유한킴벌리의 빨아쓰는 키친타올 스카트 출시전략: "고객의 생활을 디자인하다" = The Case of Market Launching Reusable Kitchen Towel Scott® in Korean Market: “Redesign Customers' Life”
|
이유재, 이동일, 양석준 |
|
12(4) |
165-181 |
2011 |
|
|
| 1120 |
이유재 |
The Long-Term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-Monetary Promotions
|
Youjae Yi, Jaemee Yoo |
|
28(9) |
879-896 |
2011 |
SSCI
SCOPUS |
8.2 |
| 1119 |
이유재 |
서비스 품질 측정모형의 우수성 비교: SERVQUAL모형, Grönroos모형, 3차원품질모형을 중심으로 = Investigating the Superiority across Service Quality Models: Focusing on SERVQUAL, Grönroos’, and Three-Dimensional Quality Models
|
이유재, 라선아 |
|
4(2) |
91-126 |
2011 |
KCI |
|
| 1118 |
김상훈 |
영화파일의 불법 다운로드를 결정하는 요인에 대한 연구 = Determinants of Illegal File-Sharing of Motion Pictures
|
박현정, 김상훈 |
|
14(4) |
1-20 |
2011 |
KCI |
|
| 1117 |
김상훈 |
CJ인터넷 서든어택(Sudden Attack)의 공격 및 방어전략 = Offensive and Defensive Marketing Strategies of CJ Internet for Sudden Attack
|
주영혁, 김상훈 |
|
14(3) |
31-57 |
2011 |
KCI |
|
| 1116 |
김상훈 |
Effects of social influence on consumers' voluntary adoption of innovations prompted by others
|
Sang-Hoon Kim, Hyun Jung Park |
|
64(11) |
1190-1194 |
2011 |
SSCI
SCOPUS |
11.1 |
| 1115 |
김상훈 |
Winning strategies for innovation and high-technology products management
|
Sang-Hoon Kim, Kun-Huang Huarng |
|
64(11) |
1147-1150 |
2011 |
SSCI
SCOPUS |
11.1 |
| 1114 |
최진남 |
Balancing cognition and emotion : Innovation implementation as a function of cognitive appraisal and emotional reactions toward innovation
|
Jin Nam Choi, Sun Young Sung, Kyungmook Lee, Dong‐Sung Cho |
|
32(1) |
107-124 |
2011 |
SSCI
SCOPUS |
9.0 |
| 1113 |
최진남 |
Who initiates and who implements? A multi-stage, multi-agent model of organizational innovation
|
Sun Young Sung, Dong-Sung Cho, Jin Nam Choi |
|
17(3) |
344-363 |
2011 |
SSCI
SCOPUS |
3.2 |
| 1112 |
윤석화 |
Social influence of a coworker : A test of the effect of employee and coworker exchange ideologies on employees’ exchange qualities
|
Riki Takeuchi, Seokhwa Yun, Kin Fai Ellick Wong |
|
115(2) |
226-237 |
2011 |
SSCI
SCOPUS |
5.0 |
