Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
23	이유재	The Effects of Advertising Context on Consumer Responses	Amna Kirmani, Youjae Yi	Advances in Consumer Research	18	414-416	1991
22	이유재	On the use of structural equation models in experimental designs: Two extensions	Richard P. Bagozzi, Youjae Yi, Surrendra Singh	International Journal of Research in Marketing	8(2)	125-140	1991	SCOPUS SSCI	5.9
21	이유재	Multitrait-Multimethod Matrices in Consumer Research	Richard P. Bagozzi, Youjae Yi	Journal of Consumer Research	17(4)	426-439	1991	SCOPUS SSCI	5.7
20	이유재	Coupon Usage and the Theory of Reasoned Action	Richard P. Bagozzi, Youjae Yi	Advances in Consumer Research	18	24-27	1991
19	박원우	組織內文化適合性觀點에서 본 構成員類型分類 및 適合性提高方案	朴元雨	노사관계연구	2	249-260	1991
18	이유재	Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work	Richard P. Bagozzi, Youjae Yi	Journal of Applied Psychology	75(5)	547-560	1990	SCOPUS SSCI	9.4
17	이유재	The Effects of Contextual Priming in Print Advertisements	Youjae Yi	Journal of Consumer Research	17(2)	215-222	1990	SCOPUS SSCI	5.7
16	이유재	A critical review of consumer satisfaction	Youjae Yi	Review of Marketing	68	40-48	1990
15	이유재	Cognitive and Affective Priming Effects of the Context for Print Advertisements	Youjae Yi	Journal of Advertising	19(2)	40-48	1990	SCOPUS SSCI	5.4
14	이유재	Direct and Indirect Approaches to Advertising Persuasion : Which Is More Effective?	Youjae Yi	Journal of Business Research	20(4)	279-291	1990	SCOPUS SSCI	10.5

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Journal Articles