Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
43	이유재	The Determinants of Consumer Satisfaction: The Moderating Role of Ambiguity	Youjae Yi	Advances in Consumer Research	20	502-506	1993
42	이유재	Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge	Youjae Yi	Journal of Advertising	22(1)	1-10	1993	SCOPUS SSCI	5.4
41	박원우	組織內文化單位間適合性에 따른 構成員類型分類의 實證的硏究 = An Empirical Study on the Employee Typology based on the Fitness among Culture Units Within an Organization	朴元雨	인사관리연구	17	349-362	1993
40	주우진	DEMAND SIGNALLING AND SCREENING IN CHANNELS OF DISTRIBUTION	WUJIN CHU	Marketing Science	11(4)	327-347	1992	SCOPUS SSCI	4.0
39	주우진	Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry	Wujin Chu, Erin M. Anderson	International Journal of Research in Marketing	9(2)	149-160	1992	SCOPUS SSCI	5.9
38	이유재	Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model	Richard P. Bagozzi, Youjae Yi	Applied Psychological Measurement	16(4)	373-380	1992	SCOPUS SSCI	1.0
37	이유재	Appraisal Processes in the Enactment of Intentions to Use Coupons	Richard P. Bagozzi, Hans Baumgartner, Youjae Yi	Psychology and Marketing	9(6)	469-486	1992	SCOPUS SSCI	8.9
36	이유재	A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations	Sung-Tai Hong, Youjae Yi	Journal of International Consumer Marketing	4(4)	49-71	1992	SCOPUS
35	이유재	State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage	RICHARD P. BAGOZZI, HANS BAUMGARTNER, YOUJAE YI	Journal of Consumer Research	18(4)	505-518	1992	SCOPUS SSCI	5.7
34	이유재	New Perspectives in Attitude Research	Youjae Yi, Ken Gray	Advances in Consumer Research	19	319-322	1992

연구

Journal Articles