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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
192 김병도 The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase BYUNG-DO KIM, MARY W. SULLIVAN 9(2) 181-193 1998 SCOPUS
SSCI
2.5
191 김병도 Maximizing the Value of Credit Card Customers: Credit Scoring, Revenue Scoring, or Both? Byung-Do Kim, Jiwoong Shin 6(2) 164-173 1998
190 김병도 常用顧客 보상제도의 理論과 應用 金炳道 32(2) 29-43 1998
189 김병도 선형회귀모형에서의 효과적인 변수 선택법 김병도 32(3) 1-19 1998
188 황이석 A Microsoft Excel template to estimate stock option fair value under FASB 123 Hugo Nurnberg, LeeSeok Hwang 10(1) 99-106 1998 SCOPUS
187 황이석 INTERNATIONAL VARIATION IN ACCOUNTING MEASUREMENT RULES AND ANALYSTS' EARNINGS FORECAST ERRORS Sudipta Basu, LeeSeok Hwang, Ching-Lih Jan 25(9/10) 1207-1247 1998 SCOPUS
SSCI
2.2
186 황이석 Does the Ownership Structure of Debt and Equity Affect the Agency Costs of Debt? Japanese Evidence LEESEOK HWANG, YONG O. KIM 13(1) 37-66 1998 SCOPUS
185 최혁 배당통제기간 중의 자사주재매입 활동에 관한 연구 최혁 32(4) 310-327 1998
184 최혁 Decimalization and competition among stock markets: Evidence from the Toronto Stock Exchange cross-listed securities Hee-Joon Ahn, Charles Q. Cao, Hyuk Choe 1(1) 51-87 1998 SCOPUS
SSCI
2.1
183 이동기 COMPARING THE STRATEGY PERFORMANCE INTERFACE IN THE U.S. AND EUROPEAN MARKETS Susan P. Douglas, Dong-Kee Rhee 14 13-43 1998