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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
8 이유재 An investigation of the structure of expectancy-value attitude and its implications Youjae YI 6(2) 71-83 1989 SSCI
SCOPUS
8.7
7 이유재 The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship Richard P. Bagozzi, Youjae Yi 52(4) 266-279 1989 SSCI
SCOPUS
1.8
6 이유재 On the Use of Structural Equation Models in Experimental Designs Richard P. Bagozzi, Youjae Yi 26(3) 271-284 1989 SSCI
SCOPUS
6.3
5 이유재 Antecedents Of Behavior Change Youjae Yi
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
12 12-17 1989
4 이유재 An investigation into the role of intentions as mediators of the attitude-behavior relationship Richard P. Bagozzi, Johann Baumgartner, Youjae Yi 10(1) 35-62 1989 SSCI
SCOPUS
2.2
3 이유재 On the Evaluation of Main Effects in Multiplicative Regression Models Youjae Yi
Journal of the Market Research Society
31(1) 133-138 1989
2 이유재 On the Evaluation of Structural Equation Models Richard P. Bagozzi, Youjae Yi 16(1) 74-94 1988 SSCI
SCOPUS
8.8
1 주우진 Industrial Purchasing: An Empirical Exploration of the Buyclass Framework Erin Anderson, Wujin Chu, Barton Weitz 51(3) 71-86 1987 SSCI
SCOPUS
10.6