Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
21	이유재	Multitrait-Multimethod Matrices in Consumer Research	Richard P. Bagozzi, Youjae Yi	Journal of Consumer Research	17(4)	426-439	1991	SSCI SCOPUS	8.1
20	이유재	Coupon Usage and the Theory of Reasoned Action	Richard P. Bagozzi, Youjae Yi	Advances in Consumer Research	18	24-27	1991
19	박원우	組織內文化適合性觀點에서 본 構成員類型分類 및 適合性提高方案	朴元雨	노사관계연구	2	249-260	1991
18	이유재	Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work	Richard P. Bagozzi, Youjae Yi	Journal of Applied Psychology	75(5)	547-560	1990	SSCI SCOPUS	6.7
17	이유재	The Effects of Contextual Priming in Print Advertisements	Youjae Yi	Journal of Consumer Research	17(2)	215-222	1990	SSCI SCOPUS	8.1
16	이유재	A critical review of consumer satisfaction	Youjae Yi	Review of Marketing	68	40-48	1990
15	이유재	Cognitive and Affective Priming Effects of the Context for Print Advertisements	Youjae Yi	Journal of Advertising	19(2)	40-48	1990	SSCI SCOPUS	7.7
14	이유재	Direct and Indirect Approaches to Advertising Persuasion : Which Is More Effective?	Youjae Yi	Journal of Business Research	20(4)	279-291	1990	SSCI SCOPUS	11.1
13	이유재	The Indirect Effects of Advertisements Designed to Change Product Attribute Beliefs	Youjae Yi	Psychology and Marketing	7(1)	47-63	1990	SSCI SCOPUS	8.2
12	이유재	The level of effort required for behaviour as a moderator of the attitude–behaviour relation	Richard P. Bagozzi, Youjae Yi, Johann Baumgartner	European Journal of Social Psychology	20(1)	45-59	1990	SSCI SCOPUS	2.7

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Journal Articles