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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
38 이유재 Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model Richard P. Bagozzi, Youjae Yi 16(4) 373-380 1992 SSCI
SCOPUS
1.6
37 이유재 Appraisal Processes in the Enactment of Intentions to Use Coupons Richard P. Bagozzi, Hans Baumgartner, Youjae Yi 9(6) 469-486 1992 SSCI
SCOPUS
8.2
36 이유재 A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations Sung-Tai Hong, Youjae Yi 4(4) 49-71 1992 ESCI
SCOPUS
3.3
35 이유재 State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage RICHARD P. BAGOZZI, HANS BAUMGARTNER, YOUJAE YI 18(4) 505-518 1992 SSCI
SCOPUS
8.1
34 이유재 New Perspectives in Attitude Research Youjae Yi, Ken Gray 19 319-322 1992
33 이유재 Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models Youjae Yi, Kent Nassen
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
15 407-411 1992
32 이유재 Assumptions of the Two-Step Approach: Reply to Anderson and Gerbing Claes Fornell, Youjae Yi 20(3) 334-339 1992 SSCI
SCOPUS
5.3
31 이유재 Assumptions of the Two-Step Approach to Latent Variable Modeling CLAES FORNELL, YOUJAE YI 20(3) 291-320 1992 SSCI
SCOPUS
5.3
30 박원우 인사평가의 새로운 방향 : CIPP모델을 중심으로한 관리지향적 평가 = Toward A New Human Resource Evaluation : Management-Orientel Evaluation Using CIPP Model 朴元雨 16 137-146 1992
29 박원우 Empowerment : 파워다툼에서 파워증대로의 사고·행동전환 朴元雨 3 197-210 1992