Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
1372	이유재	선물의 제품 유형이 시간의 흐름에 따라 구매 후 만족에 미치는 영향: 기억표지성과 관찰용이성의 매개효과를 중심으로 = When Material Products Give More Satisfaction than Experiential Products: Gift as an Observable Memory Marker	이유재, 차문경	마케팅연구	28(3)	25-52	2013	KCI
1371	이유재	Segregation vs aggregation in the loyalty program: the role of perceived uncertainty	Youjae Yi, Hoseong Jeon, Beomjoon Choi	European Journal of Marketing	47(8)	1238-1255	2013	SCOPUS SSCI	3.7
1370	이유재	Customer value co-creation behavior: Scale development and validation	Youjae Yi, Taeshik Gong	Journal of Business Research	66(9)	1279-1284	2013	SCOPUS SSCI	10.5
1369	이유재	나를 위한 선물: 셀프기프트(Self-Gift) 소비행동에 대한 정성적 연구 = Gift for Myself : A Qualitative Study of Self-Gift Behavior in Korea	이수현, 이유재	소비자학연구	24(3)	123-156	2013	KCI
1368	김상훈	시장 수준에서 영화에 대한 기대불일치가 흥행에 미치는 영향 = Effect of Expectation Disconfirmation on the Success of Movies : An Empirical Validation at Market Level	이유석, 김상훈	마케팅연구	28(1)	45-71	2013	KCI
1367	김상훈	A Bayesian network approach to examining key success factors of mobile games	Hyun Jung Park, Sang-Hoon Kim	Journal of Business Research	66(9)	1353-1359	2013	SCOPUS SSCI	10.5
1366	김상훈	Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders?	Deshpandé Rohit, Grinstein Amir, Kim Sang-Hoon, Ofek Elie	International Marketing Review	30(3)	231-252	2013	SCOPUS SSCI	4.8
1365	김상훈	Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance	Jiyun Kang, Chuanlan Liu, Sang-Hoon Kim	International Journal of Consumer Studies	37(4)	442-452	2013	SCOPUS SSCI	8.6
1364	김상훈	What Are Consumers Afraid of? Understanding Perceived Risk toward the Consumption of Environmentally Sustainable Apparel	Jiyun Kang, Sang-Hoon Kim	Family and Consumer Sciences Research Journal	41(3)	267-283	2013	SCOPUS
1363	김상훈	Increasing Returns to Information and Its Application to the Korean Movie Market	Sang-Hoon Kim, Youseok Lee	Asia Marketing Journal	15(1)	43-55	2013	SCOPUS KCI

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Journal Articles