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Title Author Year
Journal Articles 주우진 Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry
(International Journal of Research in Marketing 9(2), 149-160)
Wujin Chu, Erin M. Anderson 1992
Journal Articles 이유재 Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model
(Applied Psychological Measurement 16(4), 373-380)
Richard P. Bagozzi, Youjae Yi 1992
Journal Articles 이유재 Appraisal Processes in the Enactment of Intentions to Use Coupons
(Psychology and Marketing 9(6), 469-486 )
Richard P. Bagozzi, Hans Baumgartner, Youjae Yi 1992
Journal Articles 이유재 A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations
(Journal of International Consumer Marketing 4(4), 49-71)
Sung-Tai Hong, Youjae Yi 1992
Journal Articles 이유재 State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
(Journal of Consumer Research 18(4), 505-518)
RICHARD P. BAGOZZI, HANS BAUMGARTNER, YOUJAE YI 1992
Journal Articles 이유재 New Perspectives in Attitude Research
(Advances in Consumer Research 19, 319-322)
Youjae Yi, Ken Gray 1992
Journal Articles 이유재 Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models
(Developments in Marketing Science: Proceedings of the Academy of Marketing Science 15, 407-411)
Youjae Yi, Kent Nassen 1992
Journal Articles 이유재 Assumptions of the Two-Step Approach: Reply to Anderson and Gerbing
(Sociological Methods and Research 20(3), 334-339)
Claes Fornell, Youjae Yi 1992
Journal Articles 이유재 Assumptions of the Two-Step Approach to Latent Variable Modeling
(Sociological Methods and Research 20(3), 291-320)
CLAES FORNELL, YOUJAE YI 1992
Journal Articles 박원우 인사평가의 새로운 방향 : CIPP모델을 중심으로한 관리지향적 평가 = Toward A New Human Resource Evaluation : Management-Orientel Evaluation Using CIPP Model
(인사관리연구 16, 137-146)
朴元雨 1992
Journal Articles 박원우 組織變革 : 危機克服의 綜合的 過程 = A Comprehensive Process to Overcome Crisis : Organizational Transformation
(산업경영연구 1(1), 143-172)
朴元雨 1992
Journal Articles 박원우 Empowerment : 파워다툼에서 파워증대로의 사고·행동전환
(노사관계연구 3, 197-210)
朴元雨 1992
Thesis/Dissertation 김병도
Doctoral
Household heterogeneity in the intensity of preference for quality
Byung-Do Kim 1992
Thesis/Dissertation 최종학
Master's
이익반응계수에 관한 실증적 연구
최종학 1992
Thesis/Dissertation 최진남
Master's
부서의 내부 /외부활동과 집단사고적 요소가 위기관리의 효과성에 미치는 영향
최진남 1992
Thesis/Dissertation 남익현
Doctoral
Flexibility in manufacturing : dynamic scheduling and resource pooling
Ick-Hyun Nam 1992
Books 박원우 기업문화 : 理論과 事例를 中心으로 李觀熙, 朴元雨 1992
Books 경영연구소 경영논집 vol.25 南相午 외 1991
Journal Articles 안태식 銀行營業店의 成果評價方法으로서의 DEA : 테스트와 比較 = DEA as a Performance Evaluation Method of Bant Branches Test and Comparison
(경영학연구 21(1), 71-102)
安泰植 1991
Journal Articles 이유재 Assessing Construct Validity in Organizational Research
(Administrative Science Quarterly 36(3), 421-458)
Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips 1991
Journal Articles 이유재 Direct Regression, Reverse Regression, and Covariance Structure Analysis
(Marketing Letters 2(3), 309-320)
CLAES FORNELL, BYONG-DUK RHEE, YOUJAE YI 1991
Journal Articles 이유재 The Influence of Contextual Priming on Advertising Effects
(Advances in Consumer Research 18, 417-425)
Youjae Yi 1991
Journal Articles 이유재 The Effects of Advertising Context on Consumer Responses
(Advances in Consumer Research 18, 414-416)
Amna Kirmani, Youjae Yi 1991
Journal Articles 이유재 On the use of structural equation models in experimental designs: Two extensions
(International Journal of Research in Marketing 8(2), 125-140)
Richard P. Bagozzi, Youjae Yi, Surrendra Singh 1991
Journal Articles 이유재 Multitrait-Multimethod Matrices in Consumer Research
(Journal of Consumer Research 17(4), 426-439)
Richard P. Bagozzi, Youjae Yi 1991
Journal Articles 이유재 Coupon Usage and the Theory of Reasoned Action
(Advances in Consumer Research 18, 24-27)
Richard P. Bagozzi, Youjae Yi 1991
Journal Articles 박원우 組織內 文化適合性 觀點에서 본 構成員 類型分類 및 適合性 提高方案
(노사관계연구 2, 249-260)
朴元雨 1991
Thesis/Dissertation 박희준
Master's
勞組幹部의 리더쉽스타일과 組合員들의 勞組沒入과의 關聯性에 관한 硏究
朴熙俊 1991
Thesis/Dissertation 장정주
Master's
組織成果 向上을 위한 프로젝트의 效率的 管理體系에 관한 硏究
張正柱 1991
Thesis/Dissertation 박남규
Master's
産業의 國際競爭力 壽命週期에 대한 實證分析
朴南奎 1991
Books 장정주 경영전산처리에 따른 요약 및 정보처리 연습문제 박치관, 유영진,장정주 1991
Books 경영연구소 경영논집 vol.24 김원수 외 1990
Journal Articles 이유재 Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work
(Journal of Applied Psychology 75(5), 547-560)
Richard P. Bagozzi, Youjae Yi 1990
Journal Articles 이유재 The Effects of Contextual Priming in Print Advertisements
(Journal of Consumer Research 17(2), 215-222)
Youjae Yi 1990
Journal Articles 이유재 A critical review of consumer satisfaction
(Review of Marketing 68, 40-48)
Youjae Yi 1990
Journal Articles 이유재 Cognitive and Affective Priming Effects of the Context for Print Advertisements
(Journal of Advertising 19(2), 40-48)
Youjae Yi 1990
Journal Articles 이유재 Direct and Indirect Approaches to Advertising Persuasion : Which Is More Effective?
(Journal of Business Research 20(4), 279-291)
Youjae Yi 1990
Journal Articles 이유재 The Indirect Effects of Advertisements Designed to Change Product Attribute Beliefs
(Psychology and Marketing 7(1), 47-63)
Youjae Yi 1990
Journal Articles 이유재 The level of effort required for behaviour as a moderator of the attitude–behaviour relation
(European Journal of Social Psychology 20(1), 45-59)
Richard P. Bagozzi, Youjae Yi, Johann Baumgartner 1990
Journal Articles 박원우 A Review of Research on Groupthink
(Journal of Behavioral Decision Making 3(4), 229-245)
Won-Woo Park 1990
Thesis/Dissertation 최혁
Doctoral
Intertemporal and cross-sectional variation of corporate dividend policy
Hyuk Choe 1990
Thesis/Dissertation 김상훈
Master's
조직의 마케팅조사 수행과 의사결정자의 마케팅정보 활용에 영향을 미치는 요인
김상훈 1990
Books 경영연구소 경영논집 vol.23 韓羲泳 외 1989
Journal Articles 이동기 EXAMINING GENERIC COMPETITIVE STRATEGY TYPES IN U.S. AND EUROPEAN MARKETS
(Journal of International Business Studies 20(3), 437-463)
Susan P. Douglas, Dong Kee Rhee 1989
Journal Articles 이유재 Rejoinder to: An investigation of the structure of expectancy-value attitude and its implications
(International Journal of Research in Marketing 6(2), 89-94)
Youjae YI 1989
Journal Articles 이유재 An investigation of the structure of expectancy-value attitude and its implications
(International Journal of Research in Marketing 6(2), 71-83)
Youjae YI 1989
Journal Articles 이유재 The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship
(Social Psychology Quarterly 52(4), 266-279)
Richard P. Bagozzi, Youjae Yi 1989
Journal Articles 이유재 On the Use of Structural Equation Models in Experimental Designs
(Journal of Marketing Research 26(3), 271-284)
Richard P. Bagozzi, Youjae Yi 1989
Journal Articles 이유재 Antecedents Of Behavior Change
(Developments in Marketing Science: Proceedings of the Academy of Marketing Science 12, 12-17)
Youjae Yi 1989
Journal Articles 이유재 An investigation into the role of intentions as mediators of the attitude-behavior relationship
(Journal of Economic Psychology 10(1), 35-62)
Richard P. Bagozzi, Johann Baumgartner, Youjae Yi 1989