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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
392 주우진 인포미디어리의 사용과 브랜드가 온라인상에서 소비자의 구매의도에 미치는 영향에 관한 연구 = The Effects of Use of Infomediary and Brand on On-line Consumer's Purchase Intention 최범준, 송미령, 주우진 13(2) 187-206 2002 KCI
391 주우진 저비용 온라인 유통채널 도입시의 채널갈등 관리방안에 대한 연구 = Channel Coordination When Asymmetric Retailers Compete 주우진, 김현식 17(3) 35-54 2002 KCI
390 김병도 Encouraging customers to pay less for mobile telecommunication services Young-Hyuck Joo, Jong-Kun Jun, Byung-Do Kim 9(4) 350-359 2002
389 김병도 개봉 전 영화의 수요예측모형 = Forecasting Model for Box-Office Revenue of Motion Pictures 김병도, 표태형 36(1) 1-23 2002
388 황인이 Product Costing and Pricing under Long-Term Capacity Commitment Rajiv D. Banker, Iny Hwang, Birendra K. Mishra 14(1) 79-97 2002 SCOPUS
387 최혁 주문 공격성의 비용 = The Cost Order Aggressiveness 최혁, 이우백 36(4) 61-114 2002
386 송인성 Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior Pradeep K. Chintagunta, AndréBonfrer, Inseong Song 48(10) 1242-1267 2002 SCIE
SCOPUS
SSCI
4.6
385 송재용 FIRM CAPABILITIES AND TECHNOLOGY LADDERS: SEQUENTIAL FOREIGN DIRECT INVESTMENTS OF JAPANESE ELECTRONICS FIRMS IN EAST ASIA JAEYONG SONG 23(3) 191-210 2002 SCOPUS
SSCI
6.5
384 송재용 Are Firms Superior to Alliances and Markets? An Empirical Test of Cross-Border Knowledge Building Paul Almeida, Jaeyong Song, Robert M. Grant 13(2) 147-161 2002 SCOPUS
SSCI
4.9
383 이동기 외국인투자기업의 국민경제 공헌도 분석 = The Contribution of Foreign Multinationals to the Korean Economy 이동기, 이제호 36(2/3) 503-545 2002