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Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1041 유병준 Information Asymmetry Issues in Online Lending : A Case Study of P2P Lending Site = 인터넷 대부시장에서의 정보비대칭성 문제 : P2P 금융회사 사례를 중심으로 Byungjoon Yoo, Seongmin Jeon, Hyunmyung Do 15(4) 285-301 2010 KCI
1040 유병준 GAMEVIL’S GLOBAL STRATEGY : IMPLICATIONS FOR MOBILE GAME INDUSTRY Byungjoon Yoo, Seongmin Jeon 5(4) 113-128 2010 KCI
1039 유병준 Competition among Firms in Digital Convergence era Byungjoon Yoo, Hyunyoung Lim 16(2) 1-15 2010
1038 유병준 Does the SaaS Model Really Increase Customer Benefits? Seojung Yang, Byungjoon Yoo, Jungjoo Jahng 20(2) 87-101 2010 SCOPUS
KCI
1037 노상규 Evaluating ontology extraction tools using a comprehensive evaluation framework Jinsoo Park, Wonchin Cho, Sangkyu Rho 69(10) 1043-1061 2010 SCIE
SCOPUS
3.9
1036 박기완 신제품 속성의 불일치성과 메시지 주장이 신제품 평가에 미치는 영향 = The Effects of Incongruent Product Attributes and Message Arguments on New Product Evaluation 장지나, 박기완 28(1) 51-61 2010 KCI
1035 박기완 The Role of Elaboration Moderating the Effects of Temporal Construal on Evaluation Kiwan Park 16(1) 65-92 2010 KCI
1034 박기완 Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation HAKKYUN KIM, KIWAN PARK, NORBERT SCHWARZ 36(6) 983-991 2010 SSCI
SCOPUS
8.1
1033 박기완 A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands Gwang-Suk Kim, Grace Y. Lee, Kiwan Park 96(4) 589-611 2010 SSCI
SCOPUS
6.3
1032 박상욱 혁신목적과 혁신전략이 서비스 기업의 성과에 미치는 영향에 관한 연구 = The aims of innovation and innovation strategy as the determinants of firm performance in the service sector 박다현, 박상욱 38(3) 363-377 2010 KCI