| 1631 |
박기완 |
공감은 국민건강보험에 대한 세대 간 태도 차이를 매개하는가? = Does Empathy Mediate Consumer Attitude Toward the National Health Insurance of Korea?
|
양혜경, 옥경영, 박기완, 주소현 |
|
26(2) |
119-141 |
2015 |
KCI |
|
| 1630 |
박기완 |
한국사회의 연령집단에 대한 유능함과 따뜻함 지각: 내집단 편향효과를 중심으로 = In-Group Bias in Perceptions of Competence and Warmth about Age Groups in the Korean Societ
|
박기완, 양혜경, 옥경영, 주소현 |
|
26(4) |
103-135 |
2015 |
KCI |
|
| 1629 |
박기완 |
소비자가 지각한 서비스 종업원의 진정성과 조작의도가 고객가치와 고객만족에 미치는 영향: 관계가치와 경제가치를 중심으로 = Your Fake Smile Hurts My Heart!: The Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction
|
이주연, 이종세, 박기완, 이유재 |
|
44(4) |
1013-1042 |
2015 |
KCI |
|
| 1628 |
박기완 |
The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving
|
Kiwan Park, Seojin Stacey Lee |
|
32(12) |
1117-1132 |
2015 |
SSCI
SCOPUS |
8.2 |
| 1627 |
박기완 |
Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment
|
Hakkyun Kim, Kyoungmi Lee, Kiwan Park |
|
131 |
121-131 |
2015 |
SSCI
SCOPUS |
5.0 |
| 1626 |
박기완 |
The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products
|
Wujin Chu, Minjung Roh, Kiwan Park |
|
19(2) |
95-125 |
2015 |
SCIE
SSCI
SCOPUS |
5.7 |
| 1625 |
박기완 |
Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market
|
Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim, Joonkyung Kim |
|
19(1) |
203-230 |
2015 |
ESCI
SCOPUS |
0.0 |
| 1624 |
박기완 |
Effects of Temporal Distance on Brand Extension Evaluation: Applying the Construal-Level Perspective to Brand Extensions
|
Kiwan Park |
|
17(1) |
97-121 |
2015 |
ESCI
KCI |
0.5 |
| 1623 |
박기완 |
Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market
|
Yoonjeun Kim, Kiwan Park, Yaeri Kim, Youngmok Chung |
|
17(3) |
105-127 |
2015 |
ESCI
KCI |
0.5 |
| 1622 |
조우제 |
B2B 전자제품 수요예측 모형：PC시장 사례 = Demand Forecasting for B2B Electronic Products：The Case of Personal Computer Market
|
문정웅, 장남식, 조우제 |
|
14(4) |
185-197 |
2015 |
KCI |
|
