Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
42	이유재	Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge	Youjae Yi	Journal of Advertising	22(1)	1-10	1993	SCOPUS SSCI	5.4
41	박원우	組織內文化單位間適合性에 따른 構成員類型分類의 實證的硏究 = An Empirical Study on the Employee Typology based on the Fitness among Culture Units Within an Organization	朴元雨	인사관리연구	17	349-362	1993
40	주우진	DEMAND SIGNALLING AND SCREENING IN CHANNELS OF DISTRIBUTION	WUJIN CHU	Marketing Science	11(4)	327-347	1992	SCOPUS SSCI	4.0
39	주우진	Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry	Wujin Chu, Erin M. Anderson	International Journal of Research in Marketing	9(2)	149-160	1992	SCOPUS SSCI	5.9
38	이유재	Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model	Richard P. Bagozzi, Youjae Yi	Applied Psychological Measurement	16(4)	373-380	1992	SCOPUS SSCI	1.0
37	이유재	Appraisal Processes in the Enactment of Intentions to Use Coupons	Richard P. Bagozzi, Hans Baumgartner, Youjae Yi	Psychology and Marketing	9(6)	469-486	1992	SCOPUS SSCI	8.9
36	이유재	A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations	Sung-Tai Hong, Youjae Yi	Journal of International Consumer Marketing	4(4)	49-71	1992	SCOPUS
35	이유재	State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage	RICHARD P. BAGOZZI, HANS BAUMGARTNER, YOUJAE YI	Journal of Consumer Research	18(4)	505-518	1992	SCOPUS SSCI	5.7
34	이유재	New Perspectives in Attitude Research	Youjae Yi, Ken Gray	Advances in Consumer Research	19	319-322	1992
33	이유재	Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models	Youjae Yi, Kent Nassen	Developments in Marketing Science: Proceedings of the Academy of Marketing Science	15	407-411	1992	SCOPUS

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Journal Articles