교수
02-880-2540
59동 707호
kyoungmi@snu.ac.kr교수소개
Kyoungmi Lee is a Professor of Marketing at Seoul National University Business School. She earned her Ph.D. in Marketing with a minor in Social Psychology from the University of Illinois at Urbana-Champaign, and her Master’s and Bachelor’s degrees in Business Administration from Seoul National University.
Before joining Seoul National University, Dr. Lee served as an Assistant Professor of Marketing at Yonsei Business School and Kansas State University. Her research has been published in esteemed journals such as the Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, and Self & Identity.
Dr. Lee’s multidisciplinary research explores key areas of consumer behavior, including brand perception, conspicuous and symbolic consumption, stereotyping, consumer risk judgment, and social networking. She also contributes to the academic community as an editorial board member of several leading academic journals.
In the classroom, Dr. Lee teaches courses on Marketing, Branding, and Consumer Behavior, inspiring the next generation of marketers and business leaders. In addition to her academic teaching, she has extensive experience in executive education, working with professionals to enhance their strategic marketing and consumer insights capabilities.
Before joining Seoul National University, Dr. Lee served as an Assistant Professor of Marketing at Yonsei Business School and Kansas State University. Her research has been published in esteemed journals such as the Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, and Self & Identity.
Dr. Lee’s multidisciplinary research explores key areas of consumer behavior, including brand perception, conspicuous and symbolic consumption, stereotyping, consumer risk judgment, and social networking. She also contributes to the academic community as an editorial board member of several leading academic journals.
In the classroom, Dr. Lee teaches courses on Marketing, Branding, and Consumer Behavior, inspiring the next generation of marketers and business leaders. In addition to her academic teaching, she has extensive experience in executive education, working with professionals to enhance their strategic marketing and consumer insights capabilities.
경력사항
[Education]
Ph.D. in Marketing (Social Psychology Minor), University of Illinois at Urbana-Champaign
Master of Business Administration (Marketing Concentration), Seoul National University, Korea
Bachelor of Business Administration, Seoul National University, Korea
[PROFESSIONAL EXPERIENCE]
Seoul National University, School of Business, Assistant Professor of Marketing, March 2013 - present.
Yonsei University, School of Business, Assistant Professor of Marketing, September 2010 - February 2013.
Kansas State University, College of Business Administration, Assistant Professor of Marketing, August 2005-June 2010.
[AWARDS and HONORS]
서울대학교 차세대 우수학자, 2014.
최우수 논문상, 한국마케팅학회, 2014
최우수 논문상, 한국마케팅 과학회, 2013
초헌 학술상, 연세대학교 경영/상경 동문회, 2012.
Teaching Excellence Award, School of Business, Yonsei University, Fall 2011.
American Marketing Association Doctoral Consortium Fellow, 2005.
The Albert Haring Symposium Fellow, 2002.
[Major Competitive Grants Awarded]
Social Sciences Korea (SSK; 한국사회과학연구지원), the National Research Foundation of Korea, 2011.9~ 2014.8, Co-Investigator.
Research Topic: Social Network Services and Consumer Judgment.
General Research Grant (일반연구지원-신진연구), the National Research Foundation of Korea, 2011.5~ 2013.4, Principal Investigator.
Research Topic: Consumers' Status Anxiety and Its Effects on Conspicuous Consumption.
Research Grant (대림수암 연구비), Daelim Suam Foundation, 2011.4.21 ~ 2012. 4.20, , Principal Investigator.
Research Topic: The Effect of Stereotype Threat on Consumer Risk Judgment.
Ph.D. in Marketing (Social Psychology Minor), University of Illinois at Urbana-Champaign
Master of Business Administration (Marketing Concentration), Seoul National University, Korea
Bachelor of Business Administration, Seoul National University, Korea
[PROFESSIONAL EXPERIENCE]
Seoul National University, School of Business, Assistant Professor of Marketing, March 2013 - present.
Yonsei University, School of Business, Assistant Professor of Marketing, September 2010 - February 2013.
Kansas State University, College of Business Administration, Assistant Professor of Marketing, August 2005-June 2010.
[AWARDS and HONORS]
서울대학교 차세대 우수학자, 2014.
최우수 논문상, 한국마케팅학회, 2014
최우수 논문상, 한국마케팅 과학회, 2013
초헌 학술상, 연세대학교 경영/상경 동문회, 2012.
Teaching Excellence Award, School of Business, Yonsei University, Fall 2011.
American Marketing Association Doctoral Consortium Fellow, 2005.
The Albert Haring Symposium Fellow, 2002.
[Major Competitive Grants Awarded]
Social Sciences Korea (SSK; 한국사회과학연구지원), the National Research Foundation of Korea, 2011.9~ 2014.8, Co-Investigator.
Research Topic: Social Network Services and Consumer Judgment.
General Research Grant (일반연구지원-신진연구), the National Research Foundation of Korea, 2011.5~ 2013.4, Principal Investigator.
Research Topic: Consumers' Status Anxiety and Its Effects on Conspicuous Consumption.
Research Grant (대림수암 연구비), Daelim Suam Foundation, 2011.4.21 ~ 2012. 4.20, , Principal Investigator.
Research Topic: The Effect of Stereotype Threat on Consumer Risk Judgment.
학술활동
[SELECTED PUBLICATIONS]
Hakkyun Kim, Kyoungmi Lee and Kiwan Park,"Balancing Out the Metacognitive Feeling of Social Risk through Playing Safe: The Effect of Social Networking on Subsequent Risk-Related Judgments," Organizational Behavior and Human Decision Processes, Forthcoming.
Hakkyun Kim, Kyoungmi Lee and Ying-yi Hong (2012), "Claiming the Validity of Negative Ingroup Stereotypes When Foreseeing a Challenge: A Self-Handicapping Account," Self & Identity, 11 (3), 285-303.
Kyoungmi Lee, Hakkyun Kim and Kathleen D. Vohs (2011), "Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions." Journal of Consumer Research, August (2), 343-357.
Kyoungmi Lee and Sharon Shavitt (2009), "Can McDonald's Food Ever Be Seen as Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand," Journal of Marketing Research, April, 222-233.
Sun No, Ying-yi Hong, Hsin-Ya Liao, Kyoungmi Lee, Dustin Wood, and Melody Chao (2008), "Lay Theory of Race Affects and Moderates Asian Americans' Responses toward American Culture," Journal of Personality and Social Psychology, October, 991-1004.
Kyoungmi Lee and Sharon Shavitt (2006), "The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Image Goals are Salient," Journal of Consumer Psychology, 16(3), 260-271.
Hakkyun Kim, Kyoungmi Lee and Kiwan Park,"Balancing Out the Metacognitive Feeling of Social Risk through Playing Safe: The Effect of Social Networking on Subsequent Risk-Related Judgments," Organizational Behavior and Human Decision Processes, Forthcoming.
Hakkyun Kim, Kyoungmi Lee and Ying-yi Hong (2012), "Claiming the Validity of Negative Ingroup Stereotypes When Foreseeing a Challenge: A Self-Handicapping Account," Self & Identity, 11 (3), 285-303.
Kyoungmi Lee, Hakkyun Kim and Kathleen D. Vohs (2011), "Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions." Journal of Consumer Research, August (2), 343-357.
Kyoungmi Lee and Sharon Shavitt (2009), "Can McDonald's Food Ever Be Seen as Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand," Journal of Marketing Research, April, 222-233.
Sun No, Ying-yi Hong, Hsin-Ya Liao, Kyoungmi Lee, Dustin Wood, and Melody Chao (2008), "Lay Theory of Race Affects and Moderates Asian Americans' Responses toward American Culture," Journal of Personality and Social Psychology, October, 991-1004.
Kyoungmi Lee and Sharon Shavitt (2006), "The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Image Goals are Salient," Journal of Consumer Psychology, 16(3), 260-271.
