교수
02-880-9221
59동 608
youngh@snu.ac.kr교수소개
허영은 교수는 서울대학교 경영대학 및 경영대학원 마케팅 전공 부교수로 재직 중이다. 미국 Carnegie Mellon University에서 마케팅 박사학위(Social and Decision Science 부전공)를 취득하였고, 서울대 부임 전에는 홍콩과학기술대학교(HKUST) 경영대학 마케팅학과 조교수와 한국과학기술원(KAIST) 경영대학 기술경영학부에서 부교수(종신교수)로 재직하였다.
주요 연구분야는 소비자 행동 및 의사결정으로, 특히 건강(health) 관련 이슈와 신기술(new technology) 분야에 중점을 두고 있다. 허영은 교수의 연구는 Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology 등 경영학 및 심리학 분야 최고 권위지에 게재되었으며, New York Times, NPR, ABC News, BBC, Wall Street Journal, Time 등 주요 언론매체에서 보도되었다. 현재 마케팅 분야 최고 권위지인 Journal of Consumer Research의 편집위원으로 활동하고 있다.
교육 분야에서는 Marketing for High-Tech Companies, Consumer Behavior, Marketing Management, Promotion and Advertising Management, Theory of Consumer Behavior and Decision Making, Seminar in Consumer Decision Making, New Product Development등을 학부, 석사, 박사과정 및 기업 실무진들에게 강의하고 있으며, 탁월한 교육성과를 인정받아 KAIST 개교 51주년 기념 우수강의상, HKUST Franklin Prize for Teaching Excellence 수상 등 다수의 교육상을 수상하였다.
주요 연구분야는 소비자 행동 및 의사결정으로, 특히 건강(health) 관련 이슈와 신기술(new technology) 분야에 중점을 두고 있다. 허영은 교수의 연구는 Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology 등 경영학 및 심리학 분야 최고 권위지에 게재되었으며, New York Times, NPR, ABC News, BBC, Wall Street Journal, Time 등 주요 언론매체에서 보도되었다. 현재 마케팅 분야 최고 권위지인 Journal of Consumer Research의 편집위원으로 활동하고 있다.
교육 분야에서는 Marketing for High-Tech Companies, Consumer Behavior, Marketing Management, Promotion and Advertising Management, Theory of Consumer Behavior and Decision Making, Seminar in Consumer Decision Making, New Product Development등을 학부, 석사, 박사과정 및 기업 실무진들에게 강의하고 있으며, 탁월한 교육성과를 인정받아 KAIST 개교 51주년 기념 우수강의상, HKUST Franklin Prize for Teaching Excellence 수상 등 다수의 교육상을 수상하였다.
경력사항
[Education]
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University,
M.S., Marketing, Carnegie Mellon University
M.B.A., Marketing, Seoul National University
B.A., French and B.B.A., Business Administration and (Double Major), Korea University
[Academic Positions]
Associate Professor of Marketing, SNU Business School, Seoul National University, 2025-present
Associate Professor of Marketing, School of Business and Technology Management, College of Business, KAIST, 2017-2025
Assistant Professor of Marketing, School of Business, HKUST, 2013-2017
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University,
M.S., Marketing, Carnegie Mellon University
M.B.A., Marketing, Seoul National University
B.A., French and B.B.A., Business Administration and (Double Major), Korea University
[Academic Positions]
Associate Professor of Marketing, SNU Business School, Seoul National University, 2025-present
Associate Professor of Marketing, School of Business and Technology Management, College of Business, KAIST, 2017-2025
Assistant Professor of Marketing, School of Business, HKUST, 2013-2017
학술활동
[논문]
Ilyung Cheong, Young Eun Huh*, and Stefano Puntoni (2025) "Lay beliefs about AI assessment of interpersonal skills in personnel selection," Scientific Reports, 15, 25317.
Ilyung Cheong, Christine Kim, Young Eun Huh*, and Ralf van der Lans (2025) "Customizing Your Way to Health: How Self-Customization Influences Food Choices," Journal of Consumer Psychology, Forthcoming.
Christine Kim, Young Eun Huh, and Brent McFerran (2025) "To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods," Journal of Marketing, Forthcoming.
Briers, Barbara, Young Eun Huh*, Elaine Chan, and Anirban Mukhopadhyay (2024) "Intergenerational Effects of Lay Beliefs: How Parents' Unhealthy = Tasty Intuition Influences their Children's Food Consumption and Body Mass Index," Journal of Consumer Research, 50(6), 1074-1096 (Lead Article).
Jin-Hwi Park, Young-Jae Park, Ilyung Cheong, Junoh Lee, Young Eun Huh*, and Hae-Gon Jeon* (2024) “What Makes Deviant Places?" IEEE Transactions on Pattern Analysis and Machine Intelligence (TPAMI), 46 (11), 7405-7420. (IF = 20.8; Interdisciplinary research with GIST Visual AI Lab)
Valenzuela, Ana, Stefano Puntoni, Donna Hoffman, Noah Castelo, Julian De Freitas, Berkeley Dietvorst, Christian Hildebrand, Young Eun Huh, Robert Meyer, Miriam E. Sweeney, Sanaz Talaifar, Geoff Tomaino, and Klaus Wertenbroch (2024), "How Artificial Intelligence Constrains the Human Experience," Journal of the Association for Consumer Research, 9 (1), 241-256.
Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2023) "Inducing consumers to use calorie information: a multinational investigation," Psychology & Health, 38(4), 459-477.
Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2021) "Informed indulgence: the effects of nutrition information provision and dietary restraint on consecutive food consumption decisions," Psychology & Health, 36(11), 1314-1335.
Vosgerau, Joachim, Irene Scopelliti, and Young Eun Huh (2020) "Exerting Self-Control ≠ Sacrificing Pleasures," Journal of Consumer Psychology, 30(1), 181-200 .
Scopelliti, Irene, Vosgerau, Joachim, and Young Eun Huh (2020) "Response to Commentaries on the Exerting Self-Control ≠ Sacrificing Pleasures Research Dialogue," Journal of Consumer Psychology, 30(1), 215-216.
Leo, Xuying and Young Eun Huh* (2020) "Who gets the blame for service failure? Attribution of responsibility toward robot versus human service providers and service firms," Computers in Human Behavior, 113 (December), 106520.
Briers, Barbara, Young Eun Huh*, Elaine Chan, and Anirban Mukhopadhyay (2020) "The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis," Appetite, 150, 104639.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements,” Journal of Marketing Research, 53(6), 1034-1049.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food,” Psychological Science, 27(6), 894-903.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41(October), 746-60.
Morewedge, Carey K., Young Eun Huh, and Joachim Vosgerau (2010) “Thought for Food: Imagined Consumption Reduces Actual Consumption,” Science, 303, 1530-1533.
Huh, Young Eun and Sang-Hoon Kim (2008), “Do Early Adopters Upgrade Early? Role of Post-Adoption Behavior in the Purchase of Next-Generation Products,” Journal of Business Research, 61(1), 40-46.
*corresponding author
