교수
02-880-2649
58동 303호
isong@snu.ac.kr
홈페이지교수소개
송인성교수는 서울대 경영대학의 마케팅 분야의 교수로 재직하고 있다. 서울대 부임 이전에는 홍콩과학기술대학에서 조교수 및 정년보장 부교수를 역임하였다. 서울대 경영대학에서 경영학 학사를, 한국과학기술원에서 경영과학 석사를, 그리고 미국 시카고 대학에서 마케팅 분야의 경영학 박사를 취득하였다.
송인성교수의 연구는 계량적 접근 방법을 활용하여 소비자 구매 행동과 가격 책정 및 신제품 개발 등의 기업의 마케팅 활동을 분석하고 이해하는 데 초점을 맞추고 있다. Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics 등과 같은 세계 유수의 학술지에 논문을 출간하였다. 2021년에 한국경영과학회의 현우곽수일 경영과학 학술상을 수상하였다.
서울대에서 마케팅관리, 마케팅조사, 가격전략, 계량마케팅, 마케팅 애널리틱스 등의 다양한 과목을 학부, 석박사, MBA, 등 여러 과정에서 강의하고 있다. 홍콩과기대에서 Franklin 우수 강의상을 수상한 바 있으며, 서울대 경영대학의 우수강의상을 여러 회에 걸쳐 수상하였다.
송인성교수의 연구는 계량적 접근 방법을 활용하여 소비자 구매 행동과 가격 책정 및 신제품 개발 등의 기업의 마케팅 활동을 분석하고 이해하는 데 초점을 맞추고 있다. Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics 등과 같은 세계 유수의 학술지에 논문을 출간하였다. 2021년에 한국경영과학회의 현우곽수일 경영과학 학술상을 수상하였다.
서울대에서 마케팅관리, 마케팅조사, 가격전략, 계량마케팅, 마케팅 애널리틱스 등의 다양한 과목을 학부, 석박사, MBA, 등 여러 과정에서 강의하고 있다. 홍콩과기대에서 Franklin 우수 강의상을 수상한 바 있으며, 서울대 경영대학의 우수강의상을 여러 회에 걸쳐 수상하였다.
경력사항
[학력]
The University of Chicago, 경영학 박사 (마케팅)
KAIST 경영과학 석사
서울대학교 경영학 학사
[경력]
홍콩과기대 (HKUST) 조교수, 부교수(tenured) (2002-2010)
서울대 경영전문대학원 EBMA 주임교수 (2013-2015)
서울대 경영연구소장 (2020-2022)
서울대 AI연구원 겸무연구원 (2020-)
[수상 및 펠로우쉽]
Haring Symposium Fellow, 2000
Honorable Mention, George Day Doctoral Dissertation Award Competition, 2000
AMA-Sheth Doctoral Consortium Fellow, 2001, 1999
James M. Kilts Scholar, Graduate School of Business, University of Chicago, 2001
Honorable Mention, Alden G. Clayton Doctoral Dissertation Competition, Marketing Science Institute, 2001
Oscar Mayer Fellowship, Graduate School of Business, University of Chicago, 2001
Winner, Doctoral Dissertation Proposal Competition, Product Development and Management Association, 2001
Wei Lun Fellow, HKUST, 2002-2005
Winner, Franklin Prize for Teaching Excellence for Fall 2002 teaching, SBM, HKUST
우수강의상, 서울대 경영대학, 2013, 2015, 2021, 2022
우수논문상, 마케팅연구, 한국마케팅학회, 2015
현우 곽수일 경영과학 학술상, 한국경영과학회, 2021
[기업 자문 활동]
SK하이닉스, 하나금융지주, 한솔교육, LG U+, SKC, SBS, 에쓰푸드, 파세코, 쿠첸, 교보생명, 공정거래위원회 등
[임직원 교육 활동]
현대자동차그룹, 삼성전자, 삼성병원, 아모레퍼시픽, 빙그레, 이건산업, 3M, 게임하이, 신한카드, 삼성화재, IBK, CJ그룹, 대한항공그룹, 종근당, 아스트라제네카, SPC그룹, SK그룹, 한미글로벌, 현대경제연구소, 효성중공업, HY, 신세계그룹, 현대카드캐피털, 코웨이, 금호석유화학, 한국존슨앤존슨, 네이버 등
The University of Chicago, 경영학 박사 (마케팅)
KAIST 경영과학 석사
서울대학교 경영학 학사
[경력]
홍콩과기대 (HKUST) 조교수, 부교수(tenured) (2002-2010)
서울대 경영전문대학원 EBMA 주임교수 (2013-2015)
서울대 경영연구소장 (2020-2022)
서울대 AI연구원 겸무연구원 (2020-)
[수상 및 펠로우쉽]
Haring Symposium Fellow, 2000
Honorable Mention, George Day Doctoral Dissertation Award Competition, 2000
AMA-Sheth Doctoral Consortium Fellow, 2001, 1999
James M. Kilts Scholar, Graduate School of Business, University of Chicago, 2001
Honorable Mention, Alden G. Clayton Doctoral Dissertation Competition, Marketing Science Institute, 2001
Oscar Mayer Fellowship, Graduate School of Business, University of Chicago, 2001
Winner, Doctoral Dissertation Proposal Competition, Product Development and Management Association, 2001
Wei Lun Fellow, HKUST, 2002-2005
Winner, Franklin Prize for Teaching Excellence for Fall 2002 teaching, SBM, HKUST
우수강의상, 서울대 경영대학, 2013, 2015, 2021, 2022
우수논문상, 마케팅연구, 한국마케팅학회, 2015
현우 곽수일 경영과학 학술상, 한국경영과학회, 2021
[기업 자문 활동]
SK하이닉스, 하나금융지주, 한솔교육, LG U+, SKC, SBS, 에쓰푸드, 파세코, 쿠첸, 교보생명, 공정거래위원회 등
[임직원 교육 활동]
현대자동차그룹, 삼성전자, 삼성병원, 아모레퍼시픽, 빙그레, 이건산업, 3M, 게임하이, 신한카드, 삼성화재, IBK, CJ그룹, 대한항공그룹, 종근당, 아스트라제네카, SPC그룹, SK그룹, 한미글로벌, 현대경제연구소, 효성중공업, HY, 신세계그룹, 현대카드캐피털, 코웨이, 금호석유화학, 한국존슨앤존슨, 네이버 등
학술활동
[학술지 편집 및 학회]
편집위원장, Seoul Journal of Business, 서울대 경영연구소 (2014 R11;2017)
편집위원장, 한국경영과학회지, 한국경영과학회,(2016-2017)
한국마케팅학회 이사, 한국소비자학회 이사
Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, European Journal of Operational Research, Journal of Economic Psychology
[저서]
가격 전략, 홍문사, 2026
[논문]
“Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior”, with Pradeep Chintagunta and Andre Bonfrer, Management Science, Vol 48, No. 10, 1242-1267, 2002
“A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category” with Pradeep Chintagunta, Quantitative Marketing and Economics, Vol. 1, No. 4, 371-407, 2003
“Coordinating Price Reductions and Coupon Events”, with Eric Anderson, Journal of Marketing Research, Vol. 41, November, 411-422, 2004
“Measuring Cross-Category Price Effects with Aggregate Store Data”, with Pradeep Chintagunta, Management Science, Vol. 52, No. 10, 1594-1609, 2006
“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households”, with Pradeep Chintagunta, Journal of Marketing Research, Vol. 44, November, 595-612, 2007
“Predicting New Customers’ Risk Type in the Credit Card Market”, with Yi Zhao and Ying Zhao, forthcoming in Journal of Marketing Research, Vol. 46, No. 4, 506-517, 2009
“Identifying Competitive Structure from Cross-price Elasticity Matrix”, Journal of Information and Operations Management, Vol. 19, 131-147, 2009
“Item Aggregate and Price Elasticity”, Seoul Journal of Business, Vol. 16, No. 1, 45-63, 2010
“Empirical Investigation on the Determinants of Retail Prices”, Seoul Journal of Business, Vol. 17, No. 1, 137-153, 2011
“The Impact of Horizontal Merger between Manufacturers on Channel Pricing Behaviors”, with Kyungjin Kim, Seoul Journal of Business, Vol. 18, No. 1, 125-154, 2012
“The Effect of the Perception of Management Commitment to Service Quality on Nurses’ Service Performance”, with Jong won Byeon, Journal of the Korean Society of Supply Chain Management, Vol. 13, No. 2, 113-123, 2013 (in Korean)
“Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market”, with Minkyung Kim, Asia Marketing Journal, Vol. 16, No. 1, 35-69, 2014
“Measuring the Distribution of Korean Investors’ Risk Aversion”, with Kyung Sil Min, Journal of Consumption Culture, Vol, 17, No.1, 69-88, 2014 (in Korean)
“Structural Dynamic Modeling in Marketing”, Journal of Marketing Management Research, Vol. 20, No.1, 1-22, 2015 (in Korean)
“Modeling Consumer Search and Purchase in Durable Goods Markets with Network Effects”, with Yijin Kim, Journal of Korean Marketing Association, November, 21-44, 2015
“Politics, Strong Institution and Competitive Advantage: An Examination of Organizational Aspiration for Competition”, with Jonghoon Bae, Computational and Mathematical Organization Theory, Vol.22, 412-443, 2016
“An Optimal Composition of Market Samples for New Product Test Marketing”, with Hongsuk Yang, Korean Management Review, Vol. 48, No.6, 1461-1483, 2019
“From Intuition to Intelligence: a Text Mining-Based Approach for Movies' Green-lighting Process”, with Jongdae Kim and Youseok Lee, Internet Research, Vol. 32, No. 3, 1003-1022,.2022
“An Analysis of Brand Attributes-based Market Structure of the Korean Automobile Market Using News Text Data”, with Jongdae Kim, Journal of the Korean Operations Research and Management Science Society, Vol. 47, No. 1, 43-63, 2022
“An Exploratory Study of the Determinants of Digital Music Performance: Interaction Effect of Release Season and Intrinsic Attributes., with Kwanyoung Moon, and Jongdae Kim, Journal of Consumer Studies, Vol. 35, No. 5, 111-135., 2024
편집위원장, Seoul Journal of Business, 서울대 경영연구소 (2014 R11;2017)
편집위원장, 한국경영과학회지, 한국경영과학회,(2016-2017)
한국마케팅학회 이사, 한국소비자학회 이사
Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, European Journal of Operational Research, Journal of Economic Psychology
[저서]
가격 전략, 홍문사, 2026
[논문]
“Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior”, with Pradeep Chintagunta and Andre Bonfrer, Management Science, Vol 48, No. 10, 1242-1267, 2002
“A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category” with Pradeep Chintagunta, Quantitative Marketing and Economics, Vol. 1, No. 4, 371-407, 2003
“Coordinating Price Reductions and Coupon Events”, with Eric Anderson, Journal of Marketing Research, Vol. 41, November, 411-422, 2004
“Measuring Cross-Category Price Effects with Aggregate Store Data”, with Pradeep Chintagunta, Management Science, Vol. 52, No. 10, 1594-1609, 2006
“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households”, with Pradeep Chintagunta, Journal of Marketing Research, Vol. 44, November, 595-612, 2007
“Predicting New Customers’ Risk Type in the Credit Card Market”, with Yi Zhao and Ying Zhao, forthcoming in Journal of Marketing Research, Vol. 46, No. 4, 506-517, 2009
“Identifying Competitive Structure from Cross-price Elasticity Matrix”, Journal of Information and Operations Management, Vol. 19, 131-147, 2009
“Item Aggregate and Price Elasticity”, Seoul Journal of Business, Vol. 16, No. 1, 45-63, 2010
“Empirical Investigation on the Determinants of Retail Prices”, Seoul Journal of Business, Vol. 17, No. 1, 137-153, 2011
“The Impact of Horizontal Merger between Manufacturers on Channel Pricing Behaviors”, with Kyungjin Kim, Seoul Journal of Business, Vol. 18, No. 1, 125-154, 2012
“The Effect of the Perception of Management Commitment to Service Quality on Nurses’ Service Performance”, with Jong won Byeon, Journal of the Korean Society of Supply Chain Management, Vol. 13, No. 2, 113-123, 2013 (in Korean)
“Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market”, with Minkyung Kim, Asia Marketing Journal, Vol. 16, No. 1, 35-69, 2014
“Measuring the Distribution of Korean Investors’ Risk Aversion”, with Kyung Sil Min, Journal of Consumption Culture, Vol, 17, No.1, 69-88, 2014 (in Korean)
“Structural Dynamic Modeling in Marketing”, Journal of Marketing Management Research, Vol. 20, No.1, 1-22, 2015 (in Korean)
“Modeling Consumer Search and Purchase in Durable Goods Markets with Network Effects”, with Yijin Kim, Journal of Korean Marketing Association, November, 21-44, 2015
“Politics, Strong Institution and Competitive Advantage: An Examination of Organizational Aspiration for Competition”, with Jonghoon Bae, Computational and Mathematical Organization Theory, Vol.22, 412-443, 2016
“An Optimal Composition of Market Samples for New Product Test Marketing”, with Hongsuk Yang, Korean Management Review, Vol. 48, No.6, 1461-1483, 2019
“From Intuition to Intelligence: a Text Mining-Based Approach for Movies' Green-lighting Process”, with Jongdae Kim and Youseok Lee, Internet Research, Vol. 32, No. 3, 1003-1022,.2022
“An Analysis of Brand Attributes-based Market Structure of the Korean Automobile Market Using News Text Data”, with Jongdae Kim, Journal of the Korean Operations Research and Management Science Society, Vol. 47, No. 1, 43-63, 2022
“An Exploratory Study of the Determinants of Digital Music Performance: Interaction Effect of Release Season and Intrinsic Attributes., with Kwanyoung Moon, and Jongdae Kim, Journal of Consumer Studies, Vol. 35, No. 5, 111-135., 2024
