공지사항
[일반] (Seminas in Consumer Decision Making) Read 2 papers prior to first class
Pleas read the following two papers prior to the first class
1. Von Neumann, J & Morgenstern, O. The von Neumann-Morgenstern Expected Utility Theory
file attached
2. Goldstein, W.M & Hogarth, R.M. (1997). Judgment and decision research: Some historical context. In W.M Goldstein & R.M. Hogarth (Eds) Research on judgment and decision maling. Cambridge University Press, 3-65
Visit Prof. Chu's office and you can get hard-copy
** Only 2 class materials (collections of printed papers) are available now. You can buy at \ 19,500. (On a fist come first seved basis)
첨부파일 (1개)
- 1_Expected Utility Theory.doc (109 KB, download:534)