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[일반] (Seminas in Consumer Decision Making) Read 2 papers prior to first class

2009-08-28l 조회수 1792

Pleas read the following two papers prior to the first class

1. Von Neumann, J & Morgenstern, O. The von Neumann-Morgenstern Expected Utility Theory

file attached


2. Goldstein, W.M & Hogarth, R.M. (1997). Judgment and decision research: Some historical context. In W.M Goldstein & R.M. Hogarth (Eds) Research on judgment and decision maling. Cambridge University Press, 3-65

 Visit Prof. Chu's office and you can get hard-copy


** Only 2 class materials (collections of printed papers) are available now.  You can buy at \ 19,500. (On a fist come first seved basis)
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