PRINCIPAL ACCOUNTABILITIES:
 

1. Operational:

• Lead conducting market research in line with Global and Regional agenda by:

• Ensuring that research Agencies develop an appropriate, cost effective and high quality work for BAT.
• Developing preliminary analysis from the data gathered
• Thorough understanding of BAT research protocols and able to guide agency to deliver high quality output in line with global research guideline

• Support the development of in market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis.
• Support the delivery of the Insights Learning Review to feed global strategy deep dives.
• Support Insights & Research manager in delivering robust research projects to deliver consumer centric, actionable and forward looking insights.
• Support Manager in providing insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
• Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.

1. Leadership: 
   • Exhibit leadership capabilities in engagement with key stakeholders through behaviours and attitudes which are in line with the guiding principles.

   
   

2. Management:

• Support in managing all research projects in line with Global and Regional agenda and this is effectively integrated into the management information system and communicated to the Management Team.
• Control, analyse, interpret and report research projects following ORACLE guidelines, within time and budget
  

• Ensure effective cross category networking to support assessing smokers holistically as consumers.
• Lead research projects delivery through good relationships with external research Agencies.

1. Continually improve the quality of research tools and processes within the function to support the delivery of consumer centric insights 
   

- 3~5 years of working experience in research agency
- Qualitative research projects: Experienced project leading & managing qualitative researches
- Quantative research projects: Experienced project leading & managing quantative researches
- Experienced U&A and segmentation or tracking projects
- Experienced multi country projects

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