Overall Responsibility:

Represent and deliver Interbrand’s Brand Strategy offering; lead client engagements as appropriate, form and grow trust-based client relationships, create high impact content, manage client profitability and enhance our distinctive knowledge. 

Key Tasks and Responsibilities:

• To be an analytical and strategic source of knowledge regarding branding issues and trends

• Identify and analyse key branding issues, business challenges, and trends relevant to specific client engagements

• Participate in discussions and interviews with Fortune 500 clientele

• Conduct industry analysis and competitive audits of both offline and online channels

• Uncover new and unforeseen territories based on available fact-base

• Synthesize analyses from discovery audits to form the story for client presentations

• Coordinate with Program Manager/Program Director to ensure that timelines are met and knowledge is successfully transferred across the client team

• Collaborate with the client team to develop strategic recommendations across multiple channels

• Develop trust-based relationships with day-to-day client contacts

• Responsible for producing and integrating highest quality end-product

• Provide guidance in troubleshooting client issues with other Consultants

• Work with all team members (strategy and creative) to craft solution scenarios for client

• Work with project lead to grow client business, develop proposals and formalize scopes of work for those efforts

• Own specific workstreams and manage all components related to that workstream (content, client, team, financial performance etc.)

   

  Skills and Attributes:

   

• Must possess current knowledge of strategies and tactics relevant to major B2B and B2C brands

• Ability to handle large, complex projects and be client facing

• Able to think strategically and creatively

• Solid understanding of business processes and strategy

• Must be a leader and team player and have the ability to work with people in all levels of the company

• Strong client leadership skills – can connect with clients and inspire their confidence and on-going commitment

• Self-starting, confident team player

• Strong analytical and strategic abilities and organizational skills

• Can develop creative solutions using variety of facts available

• Able to see ‘two steps’ ahead

• Can lead client discussions and synthesize findings ‘on the go’

• Is able to inspire working team and create a culture of collaboration

• Comfortable working across industries and sectors (B2C and B2B)

• Excellent oral and written communication skills

• Passionate about having measurable impact on clients business

• Strong presentation / MS PowerPoint skill

   

  Qualifications:

   

• B.A. degree; MBA desirable

• Minimum 3 years of experience in branding, marketing and/or business strategy and client management or experience working as freelance consultant for customer’s strategy project

• Demonstrated experience in developing strategies for Fortune 500 brands

• Strategic organization/logic/informative

• Creative thinking/Imaginative

• Strong interpersonal skills

• Passionate about “BRAND”