| 2148 |
YI, YOUJAE |
"Retail is detail! Give consumers a gift rather than a bundle": Promotion framing and consumer product returns
|
Shinhyoung Lee, Youjae Yi |
|
36(1) |
15-27 |
2019 |
SSCI
SCOPUS |
8.2 |
| 2147 |
YI, YOUJAE |
옴니채널 환경에서 고객경험이 리테일러 로열티 및 성과에 미치는 영향: 백화점과 할인점의 비교 = Effects of Customer Experience on Retailer Loyalty and Performance in an Omni-Channel Environment: Comparison between Department Stores and Discount Stores
|
이미아, 이유재 |
|
48(1) |
211-241 |
2019 |
KCI |
|
| 2146 |
YI, YOUJAE |
The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence
|
Jihye Park, Youjae Yi, Dawon Kang |
|
21(2) |
1-19 |
2019 |
ESCI
KCI |
0.5 |
| 2145 |
YI, YOUJAE |
When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product
|
Yookyung Park, Youjae Yi |
|
53(7) |
1423-1444 |
2019 |
SSCI
SCOPUS |
5.9 |
| 2144 |
YI, YOUJAE |
‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로 = The Dark Side of ‘Wisdom of Crowds’ : Consumers’ Psychological and Behavioral Cost of Using Information of Many Others’ Choice
|
박유경, 이유재 |
|
34(3) |
47-73 |
2019 |
KCI |
|
| 2143 |
YI, YOUJAE |
The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior
|
Yongju Kwon, Youjae Yi |
|
36(11) |
1120-1132 |
2019 |
SSCI
SCOPUS |
8.2 |
| 2142 |
KIM, SANG-HOON |
소비자의 게임 영상 시청과 게임 채택에 관한 연구 = A Study on Consumers’ Game Streaming Watching and Game Adoption
|
이지수, 권정은, 이현경, 김상훈 |
|
30(4) |
239-259 |
2019 |
KCI |
|
| 2141 |
KIM, SANG-HOON |
DB생명의 소비자중심경영 = DB Life Insurance’s Company-wide Program of Consumer Centered Management
|
유현정, 강문영, 김상훈 |
|
30(5) |
25-142 |
2019 |
KCI |
|
| 2140 |
KIM, SANG-HOON |
육아기 여성의 문화예술향유불평등: 육아부담이 문화예술관람에 미치는 영향에 대한 계층의 조절 효과 = Cultural Inequality among Women with Childcare : The Moderating Effect of Socio-economic Status on Cultural Consumption among Women with Children under the Age of 6
|
김두이, 김상훈 |
|
33(1) |
5-33 |
2019 |
KCI |
|
| 2139 |
KIM, SANG-HOON |
Determinants of growth and decline in mobile game diffusion
|
Jisu Yi, Youseok Lee, Sang-Hoon Kim |
|
99 |
363-372 |
2019 |
SSCI
SCOPUS |
11.1 |
