BEST Alliance

BEST Alliance is a consortium of Korea, Japan and China formed by Graduate School of Business at Seoul National University for academic and research cooperation with Guanghua School of Management at Peking University in China and School of International Corporate Strategy at Hitotsubashi University in Japan. The three schools combined their competitiveness as representative educational institutions to lead the Asian economy in the 21st century through The BEST Alliance agreement. And they run the “next Asian business leader training program” and continue to have a comprehensive partnership in research and education.

BEST Alliance’s ‘BEST’ is a combination of the first letters of Beijing, Seoul, and Tokyo, which are the key cities of the world economy and where the three member schools are located, showing their will of seeking the ‘BEST’.
BEST Symposium
BEST symposium is an academic forum hosted by the BEST Alliance member schools, Seoul National University, Hitotsubashi University, and Peking University alternately every year, and invites professors from three member schools and business leaders from three countries to share joint research results and joint educational program outcomes, and discuss plans and prospects for further development of the BEST Alliance program.

Doing Business in Asia

“Doing Business in Asia” is a short-term exchange program held in summer with 30 MBA students from each of the three countries visiting three countries over a two-week period. MBA students can focus on each university’s planning special lecture series, corporate visits, cultural experience and team projects, giving participants an opportunity to enhance their expertise in deeper Asian business.

Social Ventures on Network

The Social Ventures on Network(SVN) program is a short-term online exchange program for undergraduates designed to provide students from three Asian countries with opportunities to develop entrepreneurship by discussing common problems that penetrate the political and economic systems of Korea, Japan and China and solving in a “sustainable business” way.

At the 2020 Social Ventures on Network Impact Business Competition, 16 undergraduates from Seoul National University, Hitotsubashi University, and Peking University participated in three teams to propose solutions to their proposed social problems after 15 weeks of incubation. With the global COVID-19 pandemic making it difficult to travel between countries from 2020, for the safety of students, the SVN program has been conducted online.
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