Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
2146 YI, YOUJAE The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence Jihye Park, Youjae Yi, Dawon Kang 21(2) 1-19 2019 ESCI
KCI
0.5
2145 YI, YOUJAE When free gifts hurt the promoted product: The influence of product-gift fit on activating persuasion knowledge and devaluating the promoted product Yookyung Park, Youjae Yi 53(7) 1423-1444 2019 SSCI
SCOPUS
5.1
2144 YI, YOUJAE ‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로 = The Dark Side of ‘Wisdom of Crowds’ : Consumers’ Psychological and Behavioral Cost of Using Information of Many Others’ Choice 박유경, 이유재 34(3) 47-73 2019 KCI
2143 YI, YOUJAE The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior Yongju Kwon, Youjae Yi 36(11) 1120-1132 2019 SSCI
SCOPUS
9.1
2142 KIM, SANG-HOON 소비자의 게임 영상 시청과 게임 채택에 관한 연구 = A Study on Consumers’ Game Streaming Watching and Game Adoption 이지수, 권정은, 이현경, 김상훈 30(4) 239-259 2019 KCI
2141 KIM, SANG-HOON DB생명의 소비자중심경영 = DB Life Insurance’s Company-wide Program of Consumer Centered Management 유현정, 강문영, 김상훈 30(5) 25-142 2019 KCI
2140 KIM, SANG-HOON 육아기 여성의 문화예술향유불평등: 육아부담이 문화예술관람에 미치는 영향에 대한 계층의 조절 효과 = Cultural Inequality among Women with Childcare : The Moderating Effect of Socio-economic Status on Cultural Consumption among Women with Children under the Age of 6 김두이, 김상훈 33(1) 5-33 2019 KCI
2139 KIM, SANG-HOON Determinants of growth and decline in mobile game diffusion Jisu Yi, Youseok Lee, Sang-Hoon Kim 99 363-372 2019 SSCI
SCOPUS
9.8
2138 KIM, WOOJIN Debt restructuring through equity issues Woojin Kim, YoungKyung Ko, Shu-Feng Wang 106 341-356 2019 SSCI
SCOPUS
3.8
2137 KIM, WOOJIN When and Why Do Takeovers Lead to Fraud? Hee Sub Byun, Woojin Kim, Eun Jung Lee, Kyung Suh Park 48(1) 45-76 2019 SSCI
SCOPUS
6.0
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