Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1370 YI, YOUJAE 선물의 제품 유형이 시간의 흐름에 따라 구매 후 만족에 미치는 영향: 기억표지성과 관찰용이성의 매개효과를 중심으로 = When Material Products Give More Satisfaction than Experiential Products: Gift as an Observable Memory Marker 이유재, 차문경 28(3) 25-52 2013 KCI
1369 YI, YOUJAE Segregation vs aggregation in the loyalty program: the role of perceived uncertainty Youjae Yi, Hoseong Jeon, Beomjoon Choi 47(8) 1238-1255 2013 SCOPUS
SSCI
3.7
1368 YI, YOUJAE Customer value co-creation behavior: Scale development and validation Youjae Yi, Taeshik Gong 66(9) 1279-1284 2013 SCOPUS
SSCI
10.5
1367 YI, YOUJAE 나를 위한 선물: 셀프기프트(Self-Gift) 소비행동에 대한 정성적 연구 = Gift for Myself : A Qualitative Study of Self-Gift Behavior in Korea 이수현, 이유재 24(3) 123-156 2013 KCI
1366 KIM, SANG-HOON 시장 수준에서 영화에 대한 기대불일치가 흥행에 미치는 영향 = Effect of Expectation Disconfirmation on the Success of Movies : An Empirical Validation at Market Level 이유석, 김상훈 28(1) 45-71 2013 KCI
1365 KIM, SANG-HOON A Bayesian network approach to examining key success factors of mobile games Hyun Jung Park, Sang-Hoon Kim 66(9) 1353-1359 2013 SCOPUS
SSCI
10.5
1364 KIM, SANG-HOON Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders? Deshpandé Rohit, Grinstein Amir, Kim Sang-Hoon, Ofek Elie 30(3) 231-252 2013 SCOPUS
SSCI
4.8
1363 KIM, SANG-HOON Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance Jiyun Kang, Chuanlan Liu, Sang-Hoon Kim 37(4) 442-452 2013 SCOPUS
SSCI
8.6
1362 KIM, SANG-HOON What Are Consumers Afraid of? Understanding Perceived Risk toward the Consumption of Environmentally Sustainable Apparel Jiyun Kang, Sang-Hoon Kim 41(3) 267-283 2013 SCOPUS
1361 KIM, SANG-HOON Increasing Returns to Information and Its Application to the Korean Movie Market Sang-Hoon Kim, Youseok Lee 15(1) 43-55 2013
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