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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
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Faculty
Title
Author
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Vol. No.
Page
Year
Evaluation
IF
1490
YI, YOUJAE
KB국민카드의 마케팅 활동과 빅데이터 활용 = KB Kookmin Card's Marketing Activities and Use of Big Data
이유재, 이신형, 이종세
Korea Business Review
18(1)
145-176
2014
1489
YI, YOUJAE
서비스품질 연구에 관한 종합적 고찰: 최근 10년(2004∼2013)의 연구를 중심으로 = A Critical Review of Service Quality Research in Recent 10 years (2004∼2013)
이유재, 이청림
마케팅관리연구
19(2)
1-43
2014
KCI
1488
YI, YOUJAE
온라인 쇼핑상황에서 웹페이지 상품구성이 소비자선택에 미치는 영향: 맥락효과를 중심으로 = The Effect of Product Compositions within a Web Page on Consumer Choice in Online Shopping: Focusing on Context Effects
이미아, 이유재
마케팅연구
29(4)
1-26
2014
KCI
1487
YI, YOUJAE
경험수집 소비행동에 대한 통합적 연구 = An Integrative Study of Experience Collecting Behavior
이수현, 이유재
소비자학연구
25(4)
23-55
2014
KCI
1486
YI, YOUJAE
노스탤지어의 유형이 기부의도에 미치는 영향: 자기향상감과 사회적 책임감을 통한 조절초점의 매개된 조절효과를 중심으로 = The Effects of Nostalgia Types on Donation Intention: The Mediated Moderation Effect of Regulatory Focus through Self-Enhancement and Social Responsibility
차문경, 이유재
마케팅연구
29(5)
23-49
2014
KCI
1485
YI, YOUJAE
최근 서비스 마케팅 연구에 관한 종합적 고찰 및 향후 연구 제언 = Recent Research on Service Marketing: A Critical Review and Future Priorities
이유재, 이청림
마케팅연구
29(6)
121-166
2014
KCI
1484
KIM, SANG-HOON
소비자의 브랜드 진정성 지각과 관련된 브랜드 속성 = Brand Attributes Related to the Perceived Brand Authenticity
김상훈, 박현정, 이은영
한국콘텐츠학회논문지
14(11)
398-410
2014
KCI
1483
KIM, SANG-HOON
예술적 단서와 친 사회적 태도 : 창의성의 매개효과 및 모순적 심상과 자아 온전감의 조절효과를 중심으로 = How Artistic Cues Enhance Pro-Social Attitude : Mediating Role of Creativity and Moderating Roles of Paradoxical Imagery and Self-Integrity
김두이, 김상훈
소비자학연구
25(4)
153-180
2014
KCI
1482
KIM, SANG-HOON
The Effects of Design Attributes on Other Attributes and Product Evaluation
SANG-HOON KIM, SO YUN SIM, YOUNG EUN HAHM
Seoul Journal of Business
20(2)
1-22
2014
KCI
1481
PARK, WON-WOO
상사와 부하의 쌍(dyad) 관계에서 목표성향의 효과에 관한 연구 = The effect of goal orientation in the leader-subordinate dyad
신수영, 박원우
경영학연구
43(3)
613-637
2014
KCI
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