Journal Articles

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No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1632 PARK, KIWAN 고령화 한국사회의 사회통합을 위한 소비자의 공감 역할에 대한 다학제적 기초 연구: 국민연금, 건강보험, 소셜미디어 리터러시 영역에서 세대 간 태도 및 공감 차이를 중심으로 주소현, 박기완, 양혜경, 옥경영 26(1) 123-147 2015 KCI
1631 PARK, KIWAN 공감은 국민건강보험에 대한 세대 간 태도 차이를 매개하는가? = Does Empathy Mediate Consumer Attitude Toward the National Health Insurance of Korea? 양혜경, 옥경영, 박기완, 주소현 26(2) 119-141 2015 KCI
1630 PARK, KIWAN 한국사회의 연령집단에 대한 유능함과 따뜻함 지각: 내집단 편향효과를 중심으로 = In-Group Bias in Perceptions of Competence and Warmth about Age Groups in the Korean Societ 박기완, 양혜경, 옥경영, 주소현 26(4) 103-135 2015 KCI
1629 PARK, KIWAN 소비자가 지각한 서비스 종업원의 진정성과 조작의도가 고객가치와 고객만족에 미치는 영향: 관계가치와 경제가치를 중심으로 = Your Fake Smile Hurts My Heart!: The Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction 이주연, 이종세, 박기완, 이유재 44(4) 1013-1042 2015 KCI
1628 PARK, KIWAN The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving Kiwan Park, Seojin Stacey Lee 32(12) 1117-1132 2015 SSCI
SCOPUS
8.9
1627 PARK, KIWAN Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment Hakkyun Kim, Kyoungmi Lee, Kiwan Park 131 121-131 2015 SSCI
SCOPUS
3.4
1626 PARK, KIWAN The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products Wujin Chu, Minjung Roh, Kiwan Park 19(2) 95-125 2015 SCIE
SSCI
SCOPUS
4.2
1625 PARK, KIWAN Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim, Joonkyung Kim 19(1) 203-230 2015 SCOPUS
1624 PARK, KIWAN Effects of Temporal Distance on Brand Extension Evaluation: Applying the Construal-Level Perspective to Brand Extensions Kiwan Park 17(1) 97-121 2015 SCOPUS
KCI
1623 PARK, KIWAN Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market Yoonjeun Kim, Kiwan Park, Yaeri Kim, Youngmok Chung 17(3) 105-127 2015 SCOPUS
KCI
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