Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1743 YI, YOUJAE The Effects of Impression Management on Coupon Redemption across Cultures Claire Heeryung Kim, Youjae Yi 33(7) 573-583 2016 SSCI
SCOPUS
8.9
1742 YI, YOUJAE Give a Man a Fish or Teach Him to Fish: The Effects of Types of Help on Customer Satisfaction Seo Young Kim, Youjae Yi 18(2) 1-23 2016 SCOPUS
KCI
1741 YI, YOUJAE Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi 57(3) 235-249 2016 SSCI
SCOPUS
3.4
1740 YI, YOUJAE Co-creation of background music: A key to innovating coffee shop management Seongun Jeon, Chulwon Park, Youjae Yi 58 56-65 2016 SSCI
SCOPUS
9.9
1739 YI, YOUJAE 서비스품질, 고객만족, 고객충성도, 로열티프로그램 연구에 대한 종합적 고찰과 향후 연구방향 = A Critical Review and Future Research Directions on Service Quality, Customer Satisfaction, Customer Loyalty,and Loyalty Program 이유재 45(6) 1763-1787 2016 KCI
1738 YI, YOUJAE 한국의 서비스 연구는 어떻게 진화할 것인가?: 학계와 산업계 인식조사를 통해 도출한 미래 서비스 연구의 방향 = How will Service Research Evolve in Korea?: Drawing Future Directions of Service Research from an Investigation across Academia and Industries 이유재, 라선아, 이청림 45(6) 2015-2064 2016 KCI
1737 YI, YOUJAE Performance-only measures vs. performance-expectation measures of service quality Sang-June Park, Youjae Yi 36(15/16) 741-756 2016 SSCI
SCOPUS
7.4
1736 KIM, SANG-HOON 대중화 단서가 구매의도에 미치는 영향 : 제품 유형 및 자기-브랜드 연결의 조절효과와 타 소비자에 대해 인지된 유사성의 매개효과를 중심으로 = The Effect of Popularity Cue on Purchase Intention : The Moderating Role of Product Types and Self - Brand Connection with Perceived Similarity as a Mediating Role 이인영, 김상훈 27(1) 1-25 2016 KCI
1735 KIM, SANG-HOON 인터넷 정보 검색 행동과 영화 흥행의 상관관계에 대한 연구 = Internet Search Behavior and Box Office Performance 이유석, 차경천, 김상훈 45(5) 1501-1526 2016 KCI
1734 KIM, SANG-HOON 아모레퍼시픽 ‘쿠션(cushion)’ 화장품의 범주적 차별화(categorical differentiation) 전략 = Categorical Differentiation Strategy of AmorePacific’s Cushion Foundation 이방실, 김상훈, 강진아 31(4) 191-214 2016 KCI
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