Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1620 PARK, KIWAN The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving Kiwan Park, Seojin Stacey Lee 32(12) 1117-1132 2015 SCOPUS
SSCI
8.9
1619 PARK, KIWAN Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment Hakkyun Kim, Kyoungmi Lee, Kiwan Park 131 121-131 2015 SCOPUS
SSCI
3.4
1618 PARK, KIWAN The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products Wujin Chu, Minjung Roh, Kiwan Park 19(2) 95-125 2015 SCIE
SCOPUS
SSCI
4.2
1617 PARK, KIWAN Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim, Joonkyung Kim 19(1) 203-230 2015 SCOPUS
1616 PARK, KIWAN Effects of Temporal Distance on Brand Extension Evaluation: Applying the Construal-Level Perspective to Brand Extensions Kiwan Park 17(1) 97-121 2015
1615 PARK, KIWAN Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market Yoonjeun Kim, Kiwan Park, Yaeri Kim, Youngmok Chung 17(3) 105-127 2015
1614 CHO, WOOJE B2B 전자제품 수요예측 모형:PC시장 사례 = Demand Forecasting for B2B Electronic Products:The Case of Personal Computer Market 문정웅, 장남식, 조우제 14(4) 185-197 2015 KCI
1613 CHO, WOOJE 사물인터넷 환경에서 사용자 프라이버시 우려에 관한 연구: 운동추적기 사례를 중심으로 = Users’ Privacy Concerns in the Internet of Things (IoT): The Case of Activity Trackers 배진석, 정윤혁, 조우제 16(3) 23-40 2015 KCI
1612 CHO, WOOJE 인터넷 주의효과: 능동적 정보 검색이 투자 결정에 미치는 영향에 관한 연구 = Attention to the Internet: The Impact of Active Information Search on Investment Decisions 장영봉, 권영옥, 조우제 21(3) 117-129 2015 KCI
1611 CHO, WOOJE Economic Impacts of Alternative Regulations for Data Breach Wooje Cho 16(3) 17-30 2015 KCI
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