Journal Articles

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No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1613 PARK, KIWAN 한국사회의 연령집단에 대한 유능함과 따뜻함 지각: 내집단 편향효과를 중심으로 = In-Group Bias in Perceptions of Competence and Warmth about Age Groups in the Korean Societ 박기완, 양혜경, 옥경영, 주소현 26(4) 103-135 2015 KCI
1612 PARK, KIWAN 소비자가 지각한 서비스 종업원의 진정성과 조작의도가 고객가치와 고객만족에 미치는 영향: 관계가치와 경제가치를 중심으로 = Your Fake Smile Hurts My Heart!: The Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction 이주연, 이종세, 박기완, 이유재 44(4) 1013-1042 2015 KCI
1611 PARK, KIWAN The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving Kiwan Park, Seojin Stacey Lee 32(12) 1117-1132 2015 SCOPUS
SSCI
8.9
1610 PARK, KIWAN Balancing out feelings of risk by playing it safe: The effect of social networking on subsequent risk judgment Hakkyun Kim, Kyoungmi Lee, Kiwan Park 131 121-131 2015 SCOPUS
SSCI
3.4
1609 PARK, KIWAN The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products Wujin Chu, Minjung Roh, Kiwan Park 19(2) 95-125 2015 SCIE
SCOPUS
SSCI
4.2
1608 PARK, KIWAN Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim, Joonkyung Kim 19(1) 203-230 2015 SCOPUS
1607 PARK, KIWAN Effects of Temporal Distance on Brand Extension Evaluation: Applying the Construal-Level Perspective to Brand Extensions Kiwan Park 17(1) 97-121 2015
1606 PARK, KIWAN Comparison of Experienced and Inexperienced Consumers’ Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market Yoonjeun Kim, Kiwan Park, Yaeri Kim, Youngmok Chung 17(3) 105-127 2015
1605 CHO, WOOJE B2B 전자제품 수요예측 모형:PC시장 사례 = Demand Forecasting for B2B Electronic Products:The Case of Personal Computer Market 문정웅, 장남식, 조우제 14(4) 185-197 2015 KCI
1604 CHO, WOOJE 사물인터넷 환경에서 사용자 프라이버시 우려에 관한 연구: 운동추적기 사례를 중심으로 = Users’ Privacy Concerns in the Internet of Things (IoT): The Case of Activity Trackers 배진석, 정윤혁, 조우제 16(3) 23-40 2015 KCI
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