Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1876 PARK, JINSOO Effects of Domain Familiarity on Conceptual Modeling Performance Jihae Suh, Jinsoo Park 28(2) 27-55 2017 SCIE
SCOPUS
0.8
1875 YI, YOUJAE The role of cultural communication norms in social exclusion effects Jaehoon Lee, L.J. Shrum, Youjae Yi 27(1) 108-116 2017 SSCI
SCOPUS
6.1
1874 YI, YOUJAE “Seize the Deal, or Return It Losing Your Free Gift”: The Effect of a Gift‐With‐Purchase Promotion on Product Return Intention Shinhyoung Lee, Youjae Yi 34(3) 249-263 2017 SSCI
SCOPUS
9.1
1873 YI, YOUJAE Climbing down the ladder makes you play it safe: The effect of the status of a rejecter on product evaluation Youjae Yi, Seo Young Kim, Jae Won Hwang 51(5/6) 946-959 2017 SSCI
SCOPUS
5.1
1872 YI, YOUJAE Embarrassed customers: the dark side of receiving help from others Seo Young Kim, Youjae Yi 28(4) 788-806 2017 SSCI
SCOPUS
7.9
1871 YI, YOUJAE Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and Happiness Shinhyoung Lee, Youjae Yi 19(3) 1-17 2017 ESCI
KCI
0.5
1870 YI, YOUJAE A composite measure of performance–expectation and performance-only measures = 绩效期望与单一绩效的综合评估 Sang-June Park, Youjae Yi 37(15/16) 936-947 2017 SSCI
SCOPUS
7.4
1869 YI, YOUJAE The role of other customers during self-service technology failure Youjae Yi, Seo Young Kim 11(4) 695-715 2017 SSCI
SCOPUS
4.1
1868 KIM, SANG-HOON 배급사의 의사결정이 영화 확산에 미치는 영향: 한국시장의 사례를 중심으로 = Exploring the Impact of Distributor’s Decision Making on Movie Diffusion: The Case of Korean Market 이유석, 차경천, 김상훈 32(3) 25-44 2017 KCI
1867 KIM, SANG-HOON Effect of Motivation Type and Reward Uncertainty on Consumers’ Marketing Promotion Participation Yan-Jie Zhang, Youseok Lee, Sang-Hoon Kim 19(3) 45-74 2017 ESCI
KCI
0.5
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