Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 26 | YI, YOUJAE | Assessing Construct Validity in Organizational Research | Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips | 36(3) | 421-458 | 1991 | SSCI SCOPUS |
6.5 | |
| 25 | YI, YOUJAE | Direct Regression, Reverse Regression, and Covariance Structure Analysis | CLAES FORNELL, BYONG-DUK RHEE, YOUJAE YI | 2(3) | 309-320 | 1991 | SSCI SCOPUS |
2.5 | |
| 24 | YI, YOUJAE | The Influence of Contextual Priming on Advertising Effects | Youjae Yi | 18 | 417-425 | 1991 | SCOPUS | ||
| 23 | YI, YOUJAE | The Effects of Advertising Context on Consumer Responses | Amna Kirmani, Youjae Yi | 18 | 414-416 | 1991 | SCOPUS | ||
| 22 | YI, YOUJAE | On the use of structural equation models in experimental designs: Two extensions | Richard P. Bagozzi, Youjae Yi, Surrendra Singh | 8(2) | 125-140 | 1991 | SSCI SCOPUS |
7.5 | |
| 21 | YI, YOUJAE | Multitrait-Multimethod Matrices in Consumer Research | Richard P. Bagozzi, Youjae Yi | 17(4) | 426-439 | 1991 | SSCI SCOPUS |
6.4 | |
| 20 | YI, YOUJAE | Coupon Usage and the Theory of Reasoned Action | Richard P. Bagozzi, Youjae Yi | 18 | 24-27 | 1991 | SCOPUS | ||
| 19 | PARK, WON-WOO | 組織內 文化適合性 觀點에서 본 構成員 類型分類 및 適合性 提高方案 | 朴元雨 | 2 | 249-260 | 1991 | |||
| 18 | YI, YOUJAE | Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work | Richard P. Bagozzi, Youjae Yi | 75(5) | 547-560 | 1990 | SSCI SCOPUS |
6.1 | |
| 17 | YI, YOUJAE | The Effects of Contextual Priming in Print Advertisements | Youjae Yi | 17(2) | 215-222 | 1990 | SSCI SCOPUS |
6.4 |
