Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 13 | YI, YOUJAE | The Indirect Effects of Advertisements Designed to Change Product Attribute Beliefs | Youjae Yi | 7(1) | 47-63 | 1990 | SSCI SCOPUS |
9.1 | |
| 12 | YI, YOUJAE | The level of effort required for behaviour as a moderator of the attitude–behaviour relation | Richard P. Bagozzi, Youjae Yi, Johann Baumgartner | 20(1) | 45-59 | 1990 | SSCI SCOPUS |
2.7 | |
| 11 | PARK, WON-WOO | A Review of Research on Groupthink | Won-Woo Park | 3(4) | 229-245 | 1990 | SSCI SCOPUS |
1.4 | |
| 10 | RHEE, DONG-KEE | EXAMINING GENERIC COMPETITIVE STRATEGY TYPES IN U.S. AND EUROPEAN MARKETS | Susan P. Douglas, Dong Kee Rhee | 20(3) | 437-463 | 1989 | SSCI SCOPUS |
9.0 | |
| 9 | YI, YOUJAE | Rejoinder to: An investigation of the structure of expectancy-value attitude and its implications | Youjae YI | 6(2) | 89-94 | 1989 | SSCI SCOPUS |
7.5 | |
| 8 | YI, YOUJAE | An investigation of the structure of expectancy-value attitude and its implications | Youjae YI | 6(2) | 71-83 | 1989 | SSCI SCOPUS |
7.5 | |
| 7 | YI, YOUJAE | The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship | Richard P. Bagozzi, Youjae Yi | 52(4) | 266-279 | 1989 | SSCI SCOPUS |
2.1 | |
| 6 | YI, YOUJAE | On the Use of Structural Equation Models in Experimental Designs | Richard P. Bagozzi, Youjae Yi | 26(3) | 271-284 | 1989 | SSCI SCOPUS |
5.0 | |
| 5 | YI, YOUJAE | Antecedents Of Behavior Change | Youjae Yi |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
12 | 12-17 | 1989 | ||
| 4 | YI, YOUJAE | An investigation into the role of intentions as mediators of the attitude-behavior relationship | Richard P. Bagozzi, Johann Baumgartner, Youjae Yi | 10(1) | 35-62 | 1989 | SSCI SCOPUS |
2.3 |
