Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
88 YI, YOUJAE Revisiting Attribute Diagnosticity in the Context of Product Typicality Youjae Yi, Kenneth C. Gray 13(6) 605-632 1996 SSCI
SCOPUS
8.2
87 YI, YOUJAE An Investigation into Selected Antecedents of Behavior Modification Youjae Yi 2(1) 165-187 1996 KCI
86 PARK, WON-WOO 집단사고(Groupthink)모델의 종합적 실증연구 = A Comprehensive Empirical Test of Groupthink Model through an Experiment 박원우 20(1) 125-151 1996
85 AHN, TAESIK 인공신경망을 이용한 원가예측시스템의 예측성과 비교와 유용성 검증 안태식, 이재근 20(4) 21-41 1995 SCOPUS
KCI
84 CHU, WUJIN Product Proliferation and the Determination of Slotting and Renewal Allowances Paul R. Messinger, Wujin Chu 1(1) 93-115 1995 KCI
83 CHU, WUJIN CHANNEL COORDINATION MECHANISMS FOR CUSTOMER SATISFACTION WUJIN CHU, PREYAS S. DESAI 14(4) 343-359 1995 SSCI
SCOPUS
5.2
82 CHU, WUJIN Costs and Benefits of Hard-Sell WUJIN CHU, EITAN GERSTNER, JAMES D. HESS 32(1) 97-102 1995 SSCI
SCOPUS
6.3
81 CHU, WUJIN 한국적 거시경영의 기초 신유근 著 『현대의 기업과 사회 : 한국적 거시경영의 기초』에 대한 논평 주우진 13 5-22 1995
80 KIM, BYUNGDO Incorporating Heterogeneity with Store-Level Aggregate Data BYUNG-DO KIM 6(2) 159-169 1995 SSCI
SCOPUS
1.7
79 KIM, BYUNGDO Determinants of Store-Level Price Elasticity Stephen J. Hoch, Byung-Do Kim, Alan L. Montgomery, Peter E. Rossi 32(1) 17-29 1995 SSCI
SCOPUS
6.3
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