Journal Articles

* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

No.	Faculty	Title	Author	Journal	Vol. No.	Page	Year	Evaluation	IF
16	YI, YOUJAE	A critical review of consumer satisfaction	Youjae Yi	Review of Marketing	68	40-48	1990
15	YI, YOUJAE	Cognitive and Affective Priming Effects of the Context for Print Advertisements	Youjae Yi	Journal of Advertising	19(2)	40-48	1990	SSCI SCOPUS	7.0
14	YI, YOUJAE	Direct and Indirect Approaches to Advertising Persuasion : Which Is More Effective?	Youjae Yi	Journal of Business Research	20(4)	279-291	1990	SSCI SCOPUS	9.8
13	YI, YOUJAE	The Indirect Effects of Advertisements Designed to Change Product Attribute Beliefs	Youjae Yi	Psychology and Marketing	7(1)	47-63	1990	SSCI SCOPUS	9.1
12	YI, YOUJAE	The level of effort required for behaviour as a moderator of the attitude–behaviour relation	Richard P. Bagozzi, Youjae Yi, Johann Baumgartner	European Journal of Social Psychology	20(1)	45-59	1990	SSCI SCOPUS	2.7
11	PARK, WON-WOO	A Review of Research on Groupthink	Won-Woo Park	Journal of Behavioral Decision Making	3(4)	229-245	1990	SSCI SCOPUS	1.4
10	RHEE, DONG-KEE	EXAMINING GENERIC COMPETITIVE STRATEGY TYPES IN U.S. AND EUROPEAN MARKETS	Susan P. Douglas, Dong Kee Rhee	Journal of International Business Studies	20(3)	437-463	1989	SSCI SCOPUS	9.0
9	YI, YOUJAE	Rejoinder to: An investigation of the structure of expectancy-value attitude and its implications	Youjae YI	International Journal of Research in Marketing	6(2)	89-94	1989	SSCI SCOPUS	7.5
8	YI, YOUJAE	An investigation of the structure of expectancy-value attitude and its implications	Youjae YI	International Journal of Research in Marketing	6(2)	71-83	1989	SSCI SCOPUS	7.5
7	YI, YOUJAE	The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship	Richard P. Bagozzi, Youjae Yi	Social Psychology Quarterly	52(4)	266-279	1989	SSCI SCOPUS	2.1

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Journal Articles