Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
475 JAHNG, JUNGJOO An Exploratory Study on Adoption of Complex Networked Technologies: The Case of the eXtensible Markup Language(XML) Specifications Rubén A. Mendoza, JungJoo Jahng 10(2) 81-98 2004 KCI
474 PARK, KIWAN Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration Joseph R. Priester, John Godek, D.J. Nayakankuppum, Kiwan Park 14(1/2) 115-123 2004 SSCI
SCOPUS
6.9
473 CHAE, JOON Escape From The Market: Discretionary Liquidity Trading Joon Chae 10(1) 27-64 2004 KCI
472 Kho, Bong-Chan Momentum strategies: some bootstrap tests G. Andrew Karolyi, Bong-Chan Kho 11(4) 509-536 2004 SSCI
SCOPUS
2.5
471 PARK, JINSOO Design Science in Information Systems Research Alan R. Hevner, Salvatore T. March, Jinsoo Park, Sudha Ram 28(1) 75-105 2004 SCIE
SSCI
SCOPUS
7.3
470 PARK, JINSOO Risk-Focused E-Commerce Adoption Model: A Cross-Country Study Jinsoo Park, Dongwon Lee, Joongho Ahn 7(2) 6-30 2004 SSCI
SCOPUS
2.4
469 PARK, JINSOO Semantic Conflict Resolution Ontology (SCROL): An Ontology for Detecting and Resolving Data and Schema-Level Semantic Conflicts Sudha Ram, Jinsoo Park 16(2) 189-202 2004 SCIE
SCOPUS
11.6
468 PARK, JINSOO The Impact of CRM on Firm- and Relationship-Level Performance on Distribution Network Jae Wook Kim, Jiho Choi, William Qualls, Jinsoo Park 14 632-652 2004 ESCI 2.6
467 PARK, JINSOO Information Systems Interoperability: What Lies Beneath? Jinsoo Park, Sudha Ram 22(4) 595-632 2004 SCIE
SCOPUS
11.2
466 YI, YOUJAE 아는 것이 힘? 사전 지식이 평가모드에 따른 선호역전에 미치는 영향에 대한 연구 = Better Choice for More Knowlede? Effects of Prior Knowledge on Preference Reversal 이유재, 김병규 33(1) 51-71 2004 KCI
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