Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 10 | RHEE, DONG-KEE | EXAMINING GENERIC COMPETITIVE STRATEGY TYPES IN U.S. AND EUROPEAN MARKETS | Susan P. Douglas, Dong Kee Rhee | 20(3) | 437-463 | 1989 | SSCI SCOPUS |
9.0 | |
| 9 | YI, YOUJAE | Rejoinder to: An investigation of the structure of expectancy-value attitude and its implications | Youjae YI | 6(2) | 89-94 | 1989 | SSCI SCOPUS |
7.5 | |
| 8 | YI, YOUJAE | An investigation of the structure of expectancy-value attitude and its implications | Youjae YI | 6(2) | 71-83 | 1989 | SSCI SCOPUS |
7.5 | |
| 7 | YI, YOUJAE | The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship | Richard P. Bagozzi, Youjae Yi | 52(4) | 266-279 | 1989 | SSCI SCOPUS |
2.1 | |
| 6 | YI, YOUJAE | On the Use of Structural Equation Models in Experimental Designs | Richard P. Bagozzi, Youjae Yi | 26(3) | 271-284 | 1989 | SSCI SCOPUS |
5.0 | |
| 5 | YI, YOUJAE | Antecedents Of Behavior Change | Youjae Yi |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
12 | 12-17 | 1989 | ||
| 4 | YI, YOUJAE | An investigation into the role of intentions as mediators of the attitude-behavior relationship | Richard P. Bagozzi, Johann Baumgartner, Youjae Yi | 10(1) | 35-62 | 1989 | SSCI SCOPUS |
2.3 | |
| 3 | YI, YOUJAE | On the Evaluation of Main Effects in Multiplicative Regression Models | Youjae Yi |
Journal of the Market Research Society
|
31(1) | 133-138 | 1989 | ||
| 2 | YI, YOUJAE | On the Evaluation of Structural Equation Models | Richard P. Bagozzi, Youjae Yi | 16(1) | 74-94 | 1988 | SSCI SCOPUS |
10.1 | |
| 1 | CHU, WUJIN | Industrial Purchasing: An Empirical Exploration of the Buyclass Framework | Erin Anderson, Wujin Chu, Barton Weitz | 51(3) | 71-86 | 1987 | SSCI SCOPUS |
10.4 |
