Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
780 YI, YOUJAE The Electronic Service Quality Model: The Moderating Effect of Customer Self-Efficacy Youjae Yi, Taeshik Gong 25(7) 587-601 2008 SCOPUS
SSCI
8.9
779 YI, YOUJAE If Employees “Go the Extra Mile,” Do Customers Reciprocate with Similar Behavior? Youjae Yi, Taeshik Gong 25(10) 961-986 2008 SCOPUS
SSCI
8.9
778 YI, YOUJAE 고객 성격이 소비감정과 서비스 성과에 미치는 영향 : 고객접촉 수준의 조절효과를 중심으로 = The Effects of Customer Personality on Consumption Emotion and Service Performance : The Moderating Role of Customer Contact 이유재, 공태식 1(1) 7-41 2008 KCI
777 YI, YOUJAE 삼성석유화학의 토탈마케팅을 통한 가치창출 = Samsung Petrochemical: Total Marketing Strategy and Customer Value Creation 이유재, 라선아, 박기완, 이재연 10(3) 127-146 2008
776 YI, YOUJAE The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior Youjae Yi, Taeshik Gong 37(7) 767-783 2008 SCOPUS
SSCI
7.8
775 YI, YOUJAE The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait Grace Yuna Lee, Youjae Yi 14(2) 67-92 2008 KCI
774 KIM, SANG-HOON 중국 소비자들의 가전제품 구매에 있어 제조국 및 기업 브랜드가 소비자들의 품질인식 및 구매의도에 미치는 영향에 대한 연구 김상훈, 안정혜, 박현정 18(1) 11-31 2008
773 KIM, SANG-HOON 기술 전환기의 마케팅 전략 : SK텔레콤과 3세대 이동통신 서비스 = SK Telecom: Transition toward 3rd Generation of Mobile Telecom Industry 김상훈, 심소연, 이승환, 주은혜 12(1) 59-82 2008
772 KIM, SANG-HOON Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products Young Eun Huh, Sang-Hoon Kim 61(1) 40-46 2008 SCOPUS
SSCI
10.5
771 KIM, WOOJIN Motivations for public equity offers : An international perspective Woojin Kim, Michael S. Weisbach 87(2) 281-307 2008 SCOPUS
SSCI
10.4
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