Journal Articles

Year
~
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
1120 YI, YOUJAE The Long-Term Effects of Sales Promotions on Brand Attitude Across Monetary and Non-Monetary Promotions Youjae Yi, Jaemee Yoo 28(9) 879-896 2011 SSCI
SCOPUS
8.2
1119 YI, YOUJAE 서비스 품질 측정모형의 우수성 비교: SERVQUAL모형, Grönroos모형, 3차원품질모형을 중심으로 = Investigating the Superiority across Service Quality Models: Focusing on SERVQUAL, Grönroos’, and Three-Dimensional Quality Models 이유재, 라선아 4(2) 91-126 2011 KCI
1118 KIM, SANG-HOON 영화파일의 불법 다운로드를 결정하는 요인에 대한 연구 = Determinants of Illegal File-Sharing of Motion Pictures 박현정, 김상훈 14(4) 1-20 2011 KCI
1117 KIM, SANG-HOON CJ인터넷 서든어택(Sudden Attack)의 공격 및 방어전략 = Offensive and Defensive Marketing Strategies of CJ Internet for Sudden Attack 주영혁, 김상훈 14(3) 31-57 2011 KCI
1116 KIM, SANG-HOON Effects of social influence on consumers' voluntary adoption of innovations prompted by others Sang-Hoon Kim, Hyun Jung Park 64(11) 1190-1194 2011 SSCI
SCOPUS
11.1
1115 KIM, SANG-HOON Winning strategies for innovation and high-technology products management Sang-Hoon Kim, Kun-Huang Huarng 64(11) 1147-1150 2011 SSCI
SCOPUS
11.1
1114 CHOI, JIN NAM Balancing cognition and emotion : Innovation implementation as a function of cognitive appraisal and emotional reactions toward innovation Jin Nam Choi, Sun Young Sung, Kyungmook Lee, Dong‐Sung Cho 32(1) 107-124 2011 SSCI
SCOPUS
9.0
1113 CHOI, JIN NAM Who initiates and who implements? A multi-stage, multi-agent model of organizational innovation Sun Young Sung, Dong-Sung Cho, Jin Nam Choi 17(3) 344-363 2011 SSCI
SCOPUS
3.2
1112 YUN, SEOKHWA Social influence of a coworker : A test of the effect of employee and coworker exchange ideologies on employees’ exchange qualities Riki Takeuchi, Seokhwa Yun, Kin Fai Ellick Wong 115(2) 226-237 2011 SSCI
SCOPUS
5.0
1111 YUN, SEOKHWA 조직 공정성이 구성원의 지식공유에 미치는 영향(The Effects of Organizational Justice on the Knowledge Sharing of Subordinates) 박희태, 이수진, 손승연, 김석영, 윤석화 40(2) 485-521 2011 KCI
COPYRIGHTS © SNU Business School. All Rights Reserved.