Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
890 YI, YOUJAE 소비자의 신념편향에 대한 연구 = An Investigation of Consumers’ Belief Bias 한웅희, 이유재 20(3) 27-60 2009 KCI
889 YI, YOUJAE 서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험 = Internal Marketing Strategy for Putting the Service-Profit Chain to Work: Hyundai Marine & Fire Insurance 이유재, 이준엽, 서진영 11(3) 225-249 2009
888 YI, YOUJAE An integrated model of customer social exchange relationship: the moderating role of customer experience Youjae Yi, Taeshik Gong 29(11) 1513-1528 2009 SCOPUS
SSCI
7.4
887 KIM, SANG-HOON A Modified Diffusion Model Considering Autocorrelated Disturbances : Applications on CT Scanners and FPD TVs = 자기상관 오차항을 고려한 수정된 확산모형 : CT-스캐너와 FPD TV에의 응용 Cha, Kyoung Cheon(차경천), Kim, Sang-Hoon(김상훈) 11(1) 29-38 2009
886 KIM, SANG-HOON Movie Marketing by Showbox: How to Promote Dachimawa Lee Kim, Sang-Hoon 11(2) 53-72 2009
885 KIM, SANG-HOON 소비자가 지각하는 제품 컨셉이 휴대폰 교체구매 시기에 미치는 영향에 대한 탐색적 연구 김상훈, 김민희 19(1/2) 115-130 2009
884 KIM, SANG-HOON 하이테크 융합미디어 서비스간의 전략적 파트너십 : IPTV와 게임콘솔의 서비스혁신을 위한 마케팅 제휴 사례 연구 이상호, 김상훈 13(2) 101-123 2009
883 KIM, SANG-HOON A Conjoint‐Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High‐Technology Products Sang‐Hoon Kim, V. Srinivasan 26(3) 278-290 2009 SCIE
SCOPUS
SSCI
10.1
882 KIM, WOOJIN Value of outside blockholder activism : Evidence from the switchers Woochan Kim, Woojin Kim, Kap-Sok Kwon 15(4) 505-522 2009 SCOPUS
SSCI
7.2
881 PARK, WON-WOO Moderating Effects of Group Cohesiveness in Competency-Performance Relationships : A Multi-Level Study Soo-Young Shin, Won-Woo Park
Journal of Behavioral Studies in Business
1 1-15 2009
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