| 1375 |
YI, YOUJAE |
브랜드제휴 관점에서 살펴본 크로스미디어 광고의 파급효과: TV와 인터넷검색창 결합의 크로스미디어 광고를 중심으로 = Spillover Effects of Cross-Media Advertisements on the Advertised Brand from the Perspective of Brand Alliance: Focusing on the Combination of TV Advertisements with Internet Search Boxes
|
유재미, 이유재 |
|
24(1) |
85-105 |
2013 |
KCI |
|
| 1374 |
YI, YOUJAE |
The Impact of Other Customers on Customer Citizenship Behavior
|
Youjae Yi, Taeshik Gong, Hyojin Lee |
|
30(4) |
341-356 |
2013 |
SCOPUS
SSCI |
8.9 |
| 1373 |
YI, YOUJAE |
Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation
|
Youjae Yi, Sunhee Muhn |
|
15(1) |
83-105 |
2013 |
SCOPUS
KCI |
|
| 1372 |
YI, YOUJAE |
선물의 제품 유형이 시간의 흐름에 따라 구매 후 만족에 미치는 영향: 기억표지성과 관찰용이성의 매개효과를 중심으로 = When Material Products Give More Satisfaction than Experiential Products: Gift as an Observable Memory Marker
|
이유재, 차문경 |
|
28(3) |
25-52 |
2013 |
KCI |
|
| 1371 |
YI, YOUJAE |
Segregation vs aggregation in the loyalty program: the role of perceived uncertainty
|
Youjae Yi, Hoseong Jeon, Beomjoon Choi |
|
47(8) |
1238-1255 |
2013 |
SCOPUS
SSCI |
3.7 |
| 1370 |
YI, YOUJAE |
Customer value co-creation behavior: Scale development and validation
|
Youjae Yi, Taeshik Gong |
|
66(9) |
1279-1284 |
2013 |
SCOPUS
SSCI |
10.5 |
| 1369 |
YI, YOUJAE |
나를 위한 선물: 셀프기프트(Self-Gift) 소비행동에 대한 정성적 연구 = Gift for Myself : A Qualitative Study of Self-Gift Behavior in Korea
|
이수현, 이유재 |
|
24(3) |
123-156 |
2013 |
KCI |
|
| 1368 |
KIM, SANG-HOON |
시장 수준에서 영화에 대한 기대불일치가 흥행에 미치는 영향 = Effect of Expectation Disconfirmation on the Success of Movies : An Empirical Validation at Market Level
|
이유석, 김상훈 |
|
28(1) |
45-71 |
2013 |
KCI |
|
| 1367 |
KIM, SANG-HOON |
A Bayesian network approach to examining key success factors of mobile games
|
Hyun Jung Park, Sang-Hoon Kim |
|
66(9) |
1353-1359 |
2013 |
SCOPUS
SSCI |
10.5 |
| 1366 |
KIM, SANG-HOON |
Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders?
|
Deshpandé Rohit, Grinstein Amir, Kim Sang-Hoon, Ofek Elie |
|
30(3) |
231-252 |
2013 |
SCOPUS
SSCI |
4.8 |
