Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 2323 | KANG, SUNGCHOON | A Review of Literature on Group Incentive Plans = 집단 인센티브제도에 대한 문헌 고찰 | Sung-Choon Kang | 54 | 59-77 | 2020 | |||
| 2322 | SONG, INSEONG | 마케팅 애널리틱스에서 머신 러닝 기법 활용의 한계 = Limitations of Machine Learning Approaches in Marketing Analytics | 송인성 | 54 | 39-57 | 2020 | |||
| 2321 | JAHNG, JUNGJOO | 디지털 플랫폼 기업의 부상과 경영 패러다임의 변화 = Rising of Digital Platform Enterprises and Change of Corporate Management Paradigm | 장정주 | 54 | 31-37 | 2020 | |||
| 2320 | NAM, ICKHYUN | Brownian Motion 수요에 대한 (r, q) 재고정책 = (r, q) Inventory Model with Brownian Motion Demand | 남익현 | 54 | 19-29 | 2020 | |||
| 2319 | Lee, Jeho | 미국 정부의 화웨이 제재와 삼성전자의 플랫폼 전략 = The Huawei Ban and Samsung Electronics' Platform Strategy | 이제호 | 54 | 1-18 | 2020 | |||
| 2318 | YI, YOUJAE | When the American dream fails: The effect of perceived economic inequality on present-oriented behavior | Hyuna Bak, Youjae Yi | 37(10) | 1321-1341 | 2020 | SSCI SCOPUS |
9.1 | |
| 2317 | YI, YOUJAE | The boomerang effect of brand personality congruency in a product-harm crisis | Tom Joonhwan Kim, Youjae Yi, Jongan Choi | 45(4) | 645-661 | 2020 | SSCI SCOPUS |
2.1 | |
| 2316 | PARK, SUNGHO | Technical Note: Should an Online Seller Post Inventory Scarcity Messages? | Sungho Park, Elliot Rabinovich, Christopher S. Tang, Rui Yin, Jiayi Joey Yu | 51(5) | 1288-1308 | 2020 | SSCI SCOPUS |
2.5 | |
| 2315 | PARK, KIWAN | When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands | Yaeri Kim, Kiwan Park | 11 | 1988(1-15) | 2020 | SSCI SCOPUS |
2.9 | |
| 2314 | PARK, KIWAN | The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers | Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Donguk Han, Wuon-Shik Kim | 11 | 565829(1-16) | 2020 | SSCI SCOPUS |
2.9 |
