Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 2311 | JAHNG, JUNGJOO | 디지털 플랫폼 기업의 부상과 경영 패러다임의 변화 = Rising of Digital Platform Enterprises and Change of Corporate Management Paradigm | 장정주 | 54 | 31-37 | 2020 | |||
| 2310 | NAM, ICKHYUN | Brownian Motion 수요에 대한 (r, q) 재고정책 = (r, q) Inventory Model with Brownian Motion Demand | 남익현 | 54 | 19-29 | 2020 | |||
| 2309 | Lee, Jeho | 미국 정부의 화웨이 제재와 삼성전자의 플랫폼 전략 = The Huawei Ban and Samsung Electronics' Platform Strategy | 이제호 | 54 | 1-18 | 2020 | |||
| 2308 | YI, YOUJAE | When the American dream fails: The effect of perceived economic inequality on present-oriented behavior | Hyuna Bak, Youjae Yi | 37(10) | 1321-1341 | 2020 | SCOPUS SSCI |
8.9 | |
| 2307 | YI, YOUJAE | The boomerang effect of brand personality congruency in a product-harm crisis | Tom Joonhwan Kim, Youjae Yi, Jongan Choi | 45(4) | 645-661 | 2020 | SCOPUS SSCI |
2.0 | |
| 2306 | PARK, SUNGHO | Technical Note: Should an Online Seller Post Inventory Scarcity Messages? | Sungho Park, Elliot Rabinovich, Christopher S. Tang, Rui Yin, Jiayi Joey Yu | 51(5) | 1288-1308 | 2020 | SCOPUS SSCI |
2.8 | |
| 2305 | PARK, KIWAN | When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands | Yaeri Kim, Kiwan Park | 11 | 1988(1-15) | 2020 | SCOPUS SSCI |
2.6 | |
| 2304 | PARK, KIWAN | The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers | Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Donguk Han, Wuon-Shik Kim | 11 | 565829(1-16) | 2020 | SCOPUS SSCI |
2.6 | |
| 2303 | PARK, KIWAN | Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context? | Kyungmi Chung, Jin Young Park, Kiwan Park, Yaeri Kim | 20(17) | 5016(1-14) | 2020 | SCIE SCOPUS |
3.4 | |
| 2302 | KIM, SANG-HOON | A quantile regression approach to gaining insights for reacquition of defected customers | Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim | 120 | 443-452 | 2020 | SCOPUS SSCI |
10.5 |
