Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 2273 | YI, YOUJAE | When the American dream fails: The effect of perceived economic inequality on present-oriented behavior | Hyuna Bak, Youjae Yi | 37(10) | 1321-1341 | 2020 | SCOPUS SSCI |
8.9 | |
| 2272 | YI, YOUJAE | The boomerang effect of brand personality congruency in a product-harm crisis | Tom Joonhwan Kim, Youjae Yi, Jongan Choi | 45(4) | 645-661 | 2020 | SCOPUS SSCI |
2.0 | |
| 2271 | PARK, SUNGHO | Technical Note: Should an Online Seller Post Inventory Scarcity Messages? | Sungho Park, Elliot Rabinovich, Christopher S. Tang, Rui Yin, Jiayi Joey Yu | 51(5) | 1288-1308 | 2020 | SCOPUS SSCI |
2.8 | |
| 2270 | PARK, KIWAN | When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands | Yaeri Kim, Kiwan Park | 11 | 1988(1-15) | 2020 | SCOPUS SSCI |
2.6 | |
| 2269 | PARK, KIWAN | The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers | Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Donguk Han, Wuon-Shik Kim | 11 | 565829(1-16) | 2020 | SCOPUS SSCI |
2.6 | |
| 2268 | PARK, KIWAN | Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context? | Kyungmi Chung, Jin Young Park, Kiwan Park, Yaeri Kim | 20(17) | 5016(1-14) | 2020 | SCIE SCOPUS |
3.4 | |
| 2267 | KIM, SANG-HOON | A quantile regression approach to gaining insights for reacquition of defected customers | Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim | 120 | 443-452 | 2020 | SCOPUS SSCI |
10.5 | |
| 2266 | PARK, NAMGYOO K. | Examining the pull, the push, and their simultaneous effects on managerial turnover | Yoonhee Choi, Namgyoo K. Park | 58(12) | 2639-2654 | 2020 | SCOPUS SSCI |
4.1 | |
| 2265 | PARK, SUN HYUN | Cultural Entrepreneurship in Corporate Governance Practice Diffusion: Framing of "Independent Directors" by U.S.-Listed Chinese Companies | Sun Hyun Park, Yanlong Zhang | 31(6) | 1359-1384 | 2020 | SCOPUS SSCI |
4.9 | |
| 2264 | HWANG, INY | Distorted Cost Allocation: An Encouragement or Discouragement? | MINJAE KOO, JEONG-HOON HYUN, INY HWANG, TAESIK AHN | 26(2) | 89-120 | 2020 | KCI |
