Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 40 | CHU, WUJIN | DEMAND SIGNALLING AND SCREENING IN CHANNELS OF DISTRIBUTION | WUJIN CHU | 11(4) | 327-347 | 1992 | SCOPUS SSCI |
4.0 | |
| 39 | CHU, WUJIN | Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry | Wujin Chu, Erin M. Anderson | 9(2) | 149-160 | 1992 | SCOPUS SSCI |
5.9 | |
| 38 | YI, YOUJAE | Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model | Richard P. Bagozzi, Youjae Yi | 16(4) | 373-380 | 1992 | SCOPUS SSCI |
1.0 | |
| 37 | YI, YOUJAE | Appraisal Processes in the Enactment of Intentions to Use Coupons | Richard P. Bagozzi, Hans Baumgartner, Youjae Yi | 9(6) | 469-486 | 1992 | SCOPUS SSCI |
8.9 | |
| 36 | YI, YOUJAE | A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations | Sung-Tai Hong, Youjae Yi | 4(4) | 49-71 | 1992 | SCOPUS | ||
| 35 | YI, YOUJAE | State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage | RICHARD P. BAGOZZI, HANS BAUMGARTNER, YOUJAE YI | 18(4) | 505-518 | 1992 | SCOPUS SSCI |
5.7 | |
| 34 | YI, YOUJAE | New Perspectives in Attitude Research | Youjae Yi, Ken Gray | 19 | 319-322 | 1992 | |||
| 33 | YI, YOUJAE | Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models | Youjae Yi, Kent Nassen |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
15 | 407-411 | 1992 | SCOPUS | |
| 32 | YI, YOUJAE | Assumptions of the Two-Step Approach: Reply to Anderson and Gerbing | Claes Fornell, Youjae Yi | 20(3) | 334-339 | 1992 | SCOPUS SSCI |
6.5 | |
| 31 | YI, YOUJAE | Assumptions of the Two-Step Approach to Latent Variable Modeling | CLAES FORNELL, YOUJAE YI | 20(3) | 291-320 | 1992 | SCOPUS SSCI |
6.5 |
