Journal Articles
* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
| No. | Faculty | Title | Author | Journal | Vol. No. | Page | Year | Evaluation | IF |
|---|---|---|---|---|---|---|---|---|---|
| 23 | YI, YOUJAE | The Effects of Advertising Context on Consumer Responses | Amna Kirmani, Youjae Yi | 18 | 414-416 | 1991 | |||
| 22 | YI, YOUJAE | On the use of structural equation models in experimental designs: Two extensions | Richard P. Bagozzi, Youjae Yi, Surrendra Singh | 8(2) | 125-140 | 1991 | SCOPUS SSCI |
5.9 | |
| 21 | YI, YOUJAE | Multitrait-Multimethod Matrices in Consumer Research | Richard P. Bagozzi, Youjae Yi | 17(4) | 426-439 | 1991 | SCOPUS SSCI |
5.7 | |
| 20 | YI, YOUJAE | Coupon Usage and the Theory of Reasoned Action | Richard P. Bagozzi, Youjae Yi | 18 | 24-27 | 1991 | |||
| 19 | PARK, WON-WOO | 組織內 文化適合性 觀點에서 본 構成員 類型分類 및 適合性 提高方案 | 朴元雨 | 2 | 249-260 | 1991 | |||
| 18 | YI, YOUJAE | Assessing Method Variance in Multitrait-Multimethod Matrices: The Case of Self-Reported Affect and Perceptions at Work | Richard P. Bagozzi, Youjae Yi | 75(5) | 547-560 | 1990 | SCOPUS SSCI |
9.4 | |
| 17 | YI, YOUJAE | The Effects of Contextual Priming in Print Advertisements | Youjae Yi | 17(2) | 215-222 | 1990 | SCOPUS SSCI |
5.7 | |
| 16 | YI, YOUJAE | A critical review of consumer satisfaction | Youjae Yi | 68 | 40-48 | 1990 | |||
| 15 | YI, YOUJAE | Cognitive and Affective Priming Effects of the Context for Print Advertisements | Youjae Yi | 19(2) | 40-48 | 1990 | SCOPUS SSCI |
5.4 | |
| 14 | YI, YOUJAE | Direct and Indirect Approaches to Advertising Persuasion : Which Is More Effective? | Youjae Yi | 20(4) | 279-291 | 1990 | SCOPUS SSCI |
10.5 |
