Journal Articles

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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
777 YI, YOUJAE 삼성석유화학의 토탈마케팅을 통한 가치창출 = Samsung Petrochemical: Total Marketing Strategy and Customer Value Creation 이유재, 라선아, 박기완, 이재연 10(3) 127-146 2008
776 YI, YOUJAE The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior Youjae Yi, Taeshik Gong 37(7) 767-783 2008 SSCI
SCOPUS
7.3
775 YI, YOUJAE The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait Grace Yuna Lee, Youjae Yi 14(2) 67-92 2008 KCI
774 KIM, SANG-HOON 중국 소비자들의 가전제품 구매에 있어 제조국 및 기업 브랜드가 소비자들의 품질인식 및 구매의도에 미치는 영향에 대한 연구 김상훈, 안정혜, 박현정 18(1) 11-31 2008
773 KIM, SANG-HOON 기술 전환기의 마케팅 전략 : SK텔레콤과 3세대 이동통신 서비스 = SK Telecom: Transition toward 3rd Generation of Mobile Telecom Industry 김상훈, 심소연, 이승환, 주은혜 12(1) 59-82 2008
772 KIM, SANG-HOON Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products Young Eun Huh, Sang-Hoon Kim 61(1) 40-46 2008 SSCI
SCOPUS
11.1
771 KIM, WOOJIN Motivations for public equity offers : An international perspective Woojin Kim, Michael S. Weisbach 87(2) 281-307 2008 SSCI
SCOPUS
8.8
770 KIM, WOOJIN Analyst Recommendations and Option Market Reactions Woojin Kim 21(1) 131-180 2008 SCOPUS
KCI
769 PARK, WON-WOO 기업문화에 대한 관섬의 부활 : 왜 one-time fad로 인식되던 기엽문화가 21세기 들어와 다시 뜨나? = The Revival of Interest on Organizational Culture 박원우, 신수영 18 1-20 2008
768 PARK, WON-WOO 국내 조직문화 연구의 동향과 향후 연구의 방향제시 = Studies of Organizational Culture in Korea : Trends and Recommendations 박원우, 안성익 18 21-44 2008
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