| 42 |
YI, YOUJAE |
Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge
|
Youjae Yi |
|
22(1) |
1-10 |
1993 |
SCOPUS
SSCI |
5.4 |
| 41 |
PARK, WON-WOO |
組織內 文化單位間 適合性에 따른 構成員 類型分類의 實證的 硏究 = An Empirical Study on the Employee Typology based on the Fitness among Culture Units Within an Organization
|
朴元雨 |
|
17 |
349-362 |
1993 |
|
|
| 40 |
CHU, WUJIN |
DEMAND SIGNALLING AND SCREENING IN CHANNELS OF DISTRIBUTION
|
WUJIN CHU |
|
11(4) |
327-347 |
1992 |
SCOPUS
SSCI |
4.0 |
| 39 |
CHU, WUJIN |
Capturing ordinal properties of categorical dependent variables: A review with application to modes of foreign entry
|
Wujin Chu, Erin M. Anderson |
|
9(2) |
149-160 |
1992 |
SCOPUS
SSCI |
5.9 |
| 38 |
YI, YOUJAE |
Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model
|
Richard P. Bagozzi, Youjae Yi |
|
16(4) |
373-380 |
1992 |
SCOPUS
SSCI |
1.0 |
| 37 |
YI, YOUJAE |
Appraisal Processes in the Enactment of Intentions to Use Coupons
|
Richard P. Bagozzi, Hans Baumgartner, Youjae Yi |
|
9(6) |
469-486 |
1992 |
SCOPUS
SSCI |
8.9 |
| 36 |
YI, YOUJAE |
A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations
|
Sung-Tai Hong, Youjae Yi |
|
4(4) |
49-71 |
1992 |
SCOPUS |
|
| 35 |
YI, YOUJAE |
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
|
RICHARD P. BAGOZZI, HANS BAUMGARTNER, YOUJAE YI |
|
18(4) |
505-518 |
1992 |
SCOPUS
SSCI |
5.7 |
| 34 |
YI, YOUJAE |
New Perspectives in Attitude Research
|
Youjae Yi, Ken Gray |
|
19 |
319-322 |
1992 |
|
|
| 33 |
YI, YOUJAE |
Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models
|
Youjae Yi, Kent Nassen |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
15 |
407-411 |
1992 |
SCOPUS |
|
